What Sets Momentum Apart

John Pinson
Mar. 19, 2014 by John Pinson

At its inception in the early 2000s, the Momentum digital messaging solution was envisioned and took shape as a superior alternative to the open source message transfer agent (MTA) server products – Postfix, Exim, Sendmail – that were, at the time, the primary options for large-scale email sending and receiving operations. Once Momentum hit the market, it quickly became known among engineers and technicians in the Internet infrastructure and email industries as the fastest, most scalable messaging platform available. Installed in the data center, a single-box (one hardware server) Momentum implementation could handle the same sending volumes and provide superior speed of delivery compared with a 10- to 15-server implementation running commodity MTA software.

But Momentum wasn’t just a better, faster race car. It represented a completely novel approach to how email could be managed, sent and received online. Momentum’s developers rethought all aspects of MTA architecture and the mail management process to come up with a complete platform that streamlines sending/receiving at every touch point to increase efficiency, performance and speed, while also increasing choice and flexibility around integration with applications and data sources.

Among Momentum’s many innovations were a more intelligent approach to message queue management, smarter bounce handling and feedback loop processing, an integrated policy engine with a development environment that includes hundreds of APIs, and an automated deliverability optimization capability that draws on all of these features to help senders achieve and maintain the best possible inbox delivery rates.

These attributes set Momentum apart from the competition when it first debuted, and still do today. In fact, through continual refinement by the Message Systems engineering and product development teams, Momentum now provides greater performance than ever. To provide an overview of the features and capabilities that make Momentum the leader in the marketplace, solutions consultant Rob Marchi and I put together a white paper that details the solution’s queue management architecture, Adaptive Delivery® capabilities and other features. Have a look here.

What Sets Momentum Apart

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