Email Wins Hands Down

Angela Cheong
May. 30, 2013 by Angela Cheong

Weekly Email Marketing News Digest

Numerous studies have cited the important role email plays in driving conversions, and Monetate’s Ecommerce report is the latest piece in the trail of evidence. How do you define success though? We cover that and tips to succeed in email marketing in our latest email marketing news digest!

Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

When it comes to ecommerce, Monetate’s Ecommerce report shows that email is the biggest driver of conversions, as well as the top referrer for the most average page views.

                           avgpageviewreferrer

monetatequarterlyconversions

Monetate’s VP of Marketing, Blair Lyon explains email’s success:

“Email is all about segmentation and personalized messaging. We need to continue to focus on delivering relevant messaging that is appropriate to the individual person, their behavior and time. Matching the email to the context and stage of that customer in their buying process is crucial. It really is all about the right content to the right customer at the right time.”

Back to Basics: Email Marketing Metrics

If you’re new to the world of email marketing, here’s your cheat sheet: a list of email marketing metrics to measure your success.

Classic Engagement Metrics

Opens

  • Total Opens
  • Total open rate
  • Unique Opens
  • Unique Open Rate

Clicks

  • Total Clicks
  • Total Clickthrough rate
  • Unique Clicks
  • Unique Clickthrough Rate
  • Click-to-Open Rate

Conversion Metrics

  • Email Conversions
  • Email Conversion Rate
  • Email Revenue

For detailed definitions, do read the full article!

DailyDelivery – 7 Email Marketing Tips for Financial Advisers

Email’s not only great for e-commerce, it’s great for financial advisers. Here are 7 Tips for financial advisers.

  1. Past relationships with the recipients of your email matters a lot
  2. Content is essential for the success of email campaigns
  3. Provide subscribers with special treatment
  4. Insert an image next to the signature
  5. Be careful about timing
  6. Use a clear call to action
  7. Do not send repeat emails

I’m going to add another tip to this list: Tip 8 – All these tips work for professionals in other industries as well!

The 5 Hottest Trends in Email Marketing

Mike Veilleux from Dyn talks about the 5 Hottest Trends in Email Marketing that will help marketers reach the full potential of their email campaign.

  • Focus on user engagement
  • Transactional email is a possible revenue source
  • Security and brand protection are essential
  • Email is often filtered; hence treat recipients the way you want to be treated
  • Real-time information is providing a basis for focused, unique email

The Impact of Contests on Email Leads [Infographic]

Landing pages running %500 giveaway contests generate 700% more email subscribers than those that don’t.

contest-email-infographic-2-incentivibe-2013

Want to learn more about high volume sending for conversions? Watch the Six Secrets of Successful Sending webinar to find out how to make your email work better for you.

6 Secrets of Successful Sending

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