Is Cyber Monday the worst day for a sale?

Angela Cheong
Nov. 30, 2012 by Angela Cheong

Weekly Email Marketing News Digest

It’s that time of the week where we bring you stuff to ponder for the weekend!

Is Cyber Monday the worst day for a sale? 

A pertinent question in the season for shopping. And the answer lies with the nature of your business. With Cyber Monday following closely on the heels of Black Friday, customers are inundated with direct marketing messages like email. Retail luxury goods promotions may work, but not so for magazine subscriptions and the like. Running a campaign during this time period might be akin to shouting in a void. Sleigh bells and cash registers may be ringing for the retail sector, but if you’re not in that business, it’s possible no one is listening to you.

Congress May Require Police to Get a Warrant for Your Emails

The times they are a-changing. And the Electronic Communications Privacy Act is now up for review – a bill that has been left untouched since 1986. Currently, the police only require a warrant for emails less than 6 months old. It’s the efficiency of law enforcement versus the citizen’s right to online privacy – whose side are you on?

Biggest spammers? Marketers.

Sobering news. Our partner Return Path’s Q3 Email Intelligence Report found that 70% of all spam complaints can be traced to marketers. Rather than unsubscribe from emails that people once opted-in to receive, people are simply categorizing them as spam and ISPs are taking action – deliverability rates have dropped to 82% in the United States. Despite these findings, email still retains its effectiveness – a study by the Direct Marketing Association found that email still had the highest ROI of $40.56 for every dollar spent. Search, which came in second place, only netted $22.24.

Email Personalization: 137% increase in open rate from personal note approach

The title speaks entirely for itself. By including the name of the recipient, the name & email of the sender and removing design elements so an invitation to attend a webinar looked like a letter rather than an email, MarketingSherpa was able to achieve a whooping 137.4% higher open rate and 128.9% higher clickthrough than with a non-personalised version. That speaks volumes in how businesses should go about email marketing campaigns.

Did You Know 144.8 Billion Emails Are Sent Every Day?

Everyone loves a good infographic. This may not be yesterday’s news but it’s still interesting to know that “in the time it took you to read this sentence, 20 million emails were written”. Again, who doesn’t love a good infographic?

Email Today Infographic

1 Comment

  • Nice post Angela, thanks. Re: the Electronic Communications Privacy Act – I’m betting the Petraeus affair opened a lot of eyes in Washington about just how easy it is for law enforcement to seize email.

    Reply

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