When it comes to customer communications, personalization has quickly gone from a nice-to-have to an industry standard. In a world in which we are constantly inundated with hyper-targeted ads, consumers now expect their interactions with brands to be personalized. But, as marketers, we know that achieving personalization at scale is sometimes easier said than done. Now more than ever, brands must become more intelligent and agile to deliver personalized and contextual experiences. So how do you tackle personalization at scale while keeping cost under control?
Join us on June 18th at 10:00AM PDT during our joint webinar with ActionIQ, where we’ll answer just that! SparkPost’s Director of Strategic Insights, April Mullen, ActionIQ’s Director of Product Marketing, George Phipps, as well as Deidre Watts, Director of Marketing from Genworth Financial, will come together for a meaningful discussion on how to successfully send personalized messages to customers. If you’re interested in discovering how to make your data work for you to support the delivery of meaningful, valuable communications swiftly and effectively this is the webinar for you!
During this webinar you will learn:
- How customer behaviors have changed your MarTech requirements
- Leveraging a Smart Hub vision to tackle personalization
- Genworth Financial’s success in putting their data to work to deliver meaningful, valuable communications
The insights shared during this webinar will enable you to understand how industry experts stay on the cutting edge of customer communications by creating personalized experiences. The path to effective personalization at scale isn’t always clear, join us for A Modern Smart Hub Approach to Connect With Your Customers to gain the knowledge you need to step up your customer experience.