This past week, SparkPost released its long-anticipated enhancement to our API: individual recipient-level Message Events. While it has been possible to get individual recipient-level data via webhooks since we launched back in April, this feature provides users with an additional mechanism to get message events data. This new API endpoint provides our customers a way to pull data – on demand – for use in internal reporting, triggering message generation, or other programmatic processing of event data.
* You can get all events or specific events, such as bounces, deliveries, or clicks
* You can filter the data by date range, subject line, campaign, or just about any other field
* Message events data is available for 10 days. Of course, rolled up data is available via our metrics endpoints or the UI reports for much longer.
So what kinds of can you do with the message events?
For transactional messages:
Let’s look at a customer service example. A customer calls your support line because they didn’t receive an important notification, such as an alert or a receipt or a password reset. You can build a simple UI that allows your customer service rep to search for an individual recipient to determine if he received the message. The API call would look something like this:
curl -XGET -H ‘Authorization: <API_KEY_HERE>’ https://email@example.com
If the recipient received the message — and maybe even opened it, the customer service rep can provide a time/date to help them find it. Inboxes are pretty full these days — it’s easy to lose messages.
For marketing messages:
Use the data to build a customer profile database — who’s engaged (opened / clicked within 90 days), who isn’t, and use that to drive additional messaging. You could further break it down by campaign — are certain users more responsive to certain campaigns than others? This is the foundation for segmentation analysis.
Here’s a sample call to get opened or clicked within a specific day in the Central Time Zone (because, why not?)
curl -XGET -H ‘Authorization: <your key>‘ https://api.sparkpost.com/api/v1/message-events?events=open,click&from=2015-09-02T00:00&to=2015-09-02T23:59&timezone=America/Chicago.
Take it even further and tie it to existing data you already have about the recipient, such as purchase history or website data, for a richer profile.
How will you use message events? Tell us in the comments.
-By Irina Doliov, Cloud Queen
Follow on Twitter: @idoliov