Our Journey To The 2016 Twitter Awards

Tracy Sestili
Nov. 14, 2016 by Tracy Sestili

orange we heart developers banner twitter awards

On February 23rd I had just returned from Fiji, surviving Hurricane Winston. This was the worst hurricane in history to ever hit the southern hemisphere. On Feb 24th, another hurricane hit on Twitter when Mandrill announced they were shutting down their free service tier. Many of you took to Twitter to frantically seek advice and alternatives.

The next 68 days that followed, our goal was to reach as many of you as possible with answers and possible solutions. In fact, it was actually your feedback, which helped us move up our timeline on subaccounts. (Thanks for that feedback and please keep it coming.)

We have some of the most talented engineers working at SparkPost. Believe me, we are as passionate about coding as you are. But for me, on February 24th I wondered, do engineers make good Tweeters? As it turns out, they do.

Twitter Awards: Growing Our Community With Your Feedback

We empowered our employees to take to Twitter and answer your questions with their personal handles as best they could.  We simply couldn’t handle the traffic and questions solely with our corporate handle. Additionally, we had to communicate internally via our Slack channels to get you answers quickly enough. (Since many of us on the social media team aren’t engineers!) This allowed us to aide in your decision. From this experience we decided to open up a public community Slack channel for all of you, managed by our Community Manager Mary, yet another great by-product to come out of all of this. We also created Twitter Ads advertising our 100K free for life tier, which many questioned. “Is this too good to be true?”- that is, until our CEO confirmed it was real in his blog post, “I Am All In. My Promise to Developers.”

Even though SparkPost has been a leader in the email industry space for a decade, many of you hadn’t heard of our SaaS platform product. Yet, you trusted SparkPost with your business – and I am grateful that you did. (In fact, if you haven’t received one of our limited edition client library laptop stickers, I’d like to send you one. Go to this page for details.)

Fast forward to last week where we won a Twitter Award in the ‘Twitter for Small Biz #Growth’ category. We certainly have grown a lot this year, in part, thanks to you. Although it’s nice to win an award, the real win for us is you. We’re so glad to have you as part of our SparkPost family. When we say #WeLoveDevelopers, we really do. Some of you have been vocal in letting us know how much you appreciate the ease of use of our SparkPost APIs and how seamless it is to make the switch.

As we continue to grow, we want to keep hearing from you, what cool projects you’re working on, and your suggestions to improve the SparkPost product. Stay tuned, because we’ll be rolling out our 2nd Annual Sparky Awards contest where you can submit your kick-ass projects.

Didn’t get a chance to follow this year’s Twitter Awards? You can follow the latest news through #twitterawards – And as always, if you need help, contact us on Twitter, Slack, or just follow the flame.  😉

– Tracy

 

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