How the Travel Industry Delivers a First Class Customer Experience

Gregory Lee
Feb. 16, 2018 by Gregory Lee

Delivering A First Class Customer Service Experience

For Travel & Tourism professionals, customer service is more than getting their customers from A to B. It’s about delivering a rich experience that will enhance customer satisfaction and loyalty, and ensure repeat business.

This experience often begins with reliable email communication. Of course, most companies already have an established communication process in place. Emails are sent out, but that doesn’t mean they reach their recipients. Did you know, for example, that 28% of all sent email is either rejected or ends up in the spam folder? That’s more than one in four emails! Just consider the impact a change to baggage allowance or a canceled flight would make to your customer’s experience; particularly if they were not informed about it! Furthermore, many travel organizations provide loyalty programs, which are built upon frequent email communication to their customer database. But these inducing emails, offering limited-time discounts or repeat customer rates, can be successful only if they reach their target audience, and reach them on time.

Come Meet Our Team At The Travel Technology Expo

At SparkPost, we understand the criticality of successful email communication to the Travel businesses’ sustainability and growth. At Travel Technology Expo, taking place on February 21st and 22nd at London Olympia, we shall be presenting email delivery solutions that help Tourism professionals maintain a consistently reliable email service and improve the deliverability and performance of their email communication. Whether you send a few thousand or billions of emails, our easily configured, solid and scalable platform will provide you with proven highest delivery rates, as well as the industry’s most comprehensive analytics.

Whether it’s for critical information about a booking, or last minute updates on a travel itinerary, or just featuring special offers and discounts, emails are a fast and effective communication stream for supporting a coherent customer engagement strategy. SparkPost can help Travel organizations improve email delivery and provide a first class experience to their customers. Make sure to meet our team at Travel Technology Expo to discover more & send us a tweet to let us know if you will be there!

-Greg

Related Content

Are you Realizing the Big Rewards of Email Deliverability?

We did the math, learn how email deliverability is calculated, how it impacts your bottom line, and how to improve it for better engagement rates and ROI.

read more

10 Steps to Email Deliverability for Beginners

Email deliverability doesn’t have to be a mystery. Get our easy, step-by-step guide on deliverability for beginners and be on your way to sending success.

read more

17 Ways to Improve Email Deliverability

Here are 17 things you can do to increase the likelihood that your email message will get into your recipients’ inboxes, so they can open, click, and engage with you and your brand.

read more

Get started and start sending

Try SparkPost and see how easy it is to deliver your app’s email on time and to the inbox.

Try Free

Send this to a friend