The Transactional Email News Digest
[UPDATE: Spamhaus is back online.]
The lead article in this week’s Transactional Email News was supposed to reference a recent article on the Spamhaus blog about the organization’s recently announced spam traps program and issues with transactional email. Yet as of press time here at the Transactional Email News world headquarters, the article isn’t available because the entire Spamhaus site is under a massive distributed denial of service (dDOS) attack. For any senders who might be adversely affected by the unavailability of Spamhaus blocking lists and services, Laura Atkins at the indispensable Word to the Wise blog has some helpful suggestions. Good luck to the Spamhaus team in getting back up and running soon.
Related to unavailable Spamhaus piece above: Point of sale collection of email addresses is a pretty popular way of adding to email lists. However, many marketers found themselves on the Spamhaus Black List over the holidays, as a result of POS collection and list quality issues. Due to customers providing incorrect addresses whether on purpose or by accident, businesses ended up sending large volumes of mail to spamtraps. Christine Borgia from ReturnPath warns of such pitfalls and re-emphasizes the need to confirm that such POS email addresses are accurate and that the recipients want the mail.
The 5 rules for email marketing and transactional messages may seem like common sense:
- Get Delivered
- Get to the Inbox
- Get Opened
- Get Read
- Get ‘Em to Take Action
However, this article provides in-depth actionable tips and insight to optimizing content for best results. Here’s a preview in images.
Last but definitely not least on the list are a couple of webinars of note.
First up from Tor Flatebo at govDELIVERY is a presentation targeted at government organizations looking to cut costs and improve customer service through transactional messaging. Sign up for the webinar if you are interested to learn more!
Second, our own Mike Hillyer, Senior Director of Global Solution Consulting helmed a deliverability webinar in conjunction with David Daniels, known email extraordinaire, CEO of The Relevancy Group and former VP and Principal Analyst at Forrester. Watch the Six Secrets of Successful Sending webinar to learn how to increase your email deliverability today!