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Two new feedback loops (FBLs) were released today by Return Path:
These new Feedback Loops will follow the same format as their existing hosted FBLs: IP-based, ARF reports. For those not familiar with ARF (Abuse Reporting Format) reports, this format obfuscates the address of the user who complained to protect their Personally Identifiable Information (PII). More detail can be found here.
It’s important to keep in mind that simply applying does not guarantee your subscription will be accepted. The goal of offering a feedback loop for these providers is to help responsible senders to actively manage their subscriber experience by removing users who complain about their mail and using the data to adjust their targeting, in order to reduce user complaints moving forward.
In addition to these two new FBLs, there is a new resource on the horizon for senders, which will be available via the M3AAWG website. The M3AAWG Feedback Loop Best Common Practices group, led by myself and Kate Nowrouzi (also of SparkPost), has developed the M3AAWG Feedback Loop Resource Page which will be available to the public through the M3AAWG website in the next couple weeks. The page will contain:
- A definition of the term “feedback loop” for those who are not familiar with them
- A description of the various reporting formats
- A list of all currently available feedback loops and links to their applications
- Additional feedback loop related resources
If you are a SparkPost customer, rest assured that you are subscribed to all available feedback loops. We also provide guidance on program improvement to keep your recipients happy and complaints low. Find out more here.
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