Don Draper’s User Engagement Advice for Product Teams

Four key lessons for product teams on writing effective emails to drive user engagement from Mad Men’s iconic ad man Don Draper.

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3 Tips for SaaS User Engagement from Email Marketers

Three key lessons from email marketers that product teams can use to increase SaaS user engagement by developing more effective notifications and other app-generated emails.

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Driving User Engagement, One Click at a Time

If it’s one thing I’ve learned in the past two years by working at SparkPost, it’s that there’s a clear difference between ‘delivered’ and ‘deliverability’ ...

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The 5 Kinds of Onboarding Email You Should Use Today

Here are five examples of effective onboarding email that will help you drive user engagement. Here’s why they work and how you should use them.

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