Learn To Love Your Unsubscribers

Unsubscribers are inevitable in email marketing. They’re often looked at negatively, but we prove how they do a lot of work for marketers by cleaning lists.

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The Anatomy of an Unsubscribe Page

In the course of my day I see a lot of good, bad and the proverbial ugly. Recently I ran across something I’d call really good: Frank & Oak’s unsubscribe page. Frank & Oak is an Internet retailer and ...

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When Goodbye Isn't Forever... Keeping Subscribers With Email Engagement Tactics

Aside from optimizing the unsubscribe process, we have a great line-up of articles this week including a new survey that reveals customer preferences for marketing channels, and best practice tips for ...

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