Building your brand’s online presence should be an ongoing responsibility for every employee, but let’s admit it. When you’re running around and trying to put out fires at work every day, finding something to tweet about can often be a secondary priority, unless you’re a social media manager.

Well, here’s a solution you can consider: Subscribe to our email marketer list on Twitter! We’ve put together a list of the most eminent email marketers out there based on this post by @billmccloskey

1) Simply visit https://twitter.com/MessageSystems/lists/email-marketing and hit Subscribe

Message Systems Email Marketer Twitter List

Congrats, you now have instant access and a glimpse into the minds of email thought leaders everywhere! Retweet the best tweets on your stream or edit and then tweet your own unique spin on a hot topic of discussion!

2) While you can access the list from the Me tab on your Twitter account, or by visiting https://twitter.com/MessageSystems/lists/email-marketing, it’s probably much easier to create a stream for it with a social media management platform like Hootsuite or Tweetdeck.

Email Marketer Twitter List on Tweetdeck
Create a Stream on Tweetdeck
Email Marketers Twitter List on Hootsuite
Create a stream on Hootsuite

And there you have it – a steady stream of inspiration for tweets, blog posts and conversations with other email marketers like yourself. If you’d like to be on our email marketer Twitter list, let us know – we’re constantly growing it. And last but not least, if you’re not already connected to @Message Systems, follow us today!

@MessageSystems

Why are we the global leader in digital messaging technology? It’s because we understand email better than anyone else. Our clients are a who’s who list of Fortune 500 companies and international brands like Facebook, Twitter, US Airways, PayPal, LinkedIn and Groupon. Find out how we help clients get into their customers’ inbox when you watch The Keys to Deliverability Success webinar.

Keys To Deliverability Success Webinar

When senders and receivers work together, we all win.

Twitter, Google, Microsoft, AOL and Comcast?

That’s right. We promised that Interact 2013 – The Digital Messaging Industry Conference, would be bigger and better – and we’re making good on that.

The five online titans form the A-list ISP panel that will be spearheading the discussion on Preserving the Email Ecosystem. They’ll be discussing sending best practices and acceptance policies, as well as ways senders and receivers can cooperate to keep the email ecosystem clean and spammers at bay.

Josh Aberant from Twitter will be moderating this event, while the panelist line-up includes:

John Scarrow – Microsoft
Lachian Maxwell – AOL
Olga Gavrylyako – Google
Severin Walker – Comcast

If you’ve ever had burning questions about email deliverability, this is the forum to get those concerns addressed by the gatekeepers themselves.

When it comes to actionable takeaways to increase email deliverability, there’s no better way to learn. Aside from the A-list panel, Interact 2013 features two separate tracks: Digital Messaging Best Practices & Interact Bootcamp, where you’ll hear from email experts – both senders and receivers – from Oracle Eloqua, Groupon, Alchemy Worx, Acxiom, Barclays, OTA, XING and more.

Weekly Email Marketing News Digest

Who made the headlines this week?

Burger King, that’s who.

A hacking attack left the fastfood giant promoting McDonald’s instead of the Whopper on Twitter. While this social media nightmare played out, the brand also gained 60,000 new followers. Guess you could say that was the silver lining in the cloud.

Jeep was another brand that saw its account hacked soon after, with tweets promoting Cadillac. In both instances, both McDonald’s and Cadillac quickly distanced themselves from the hackings with tweets to state that they were not responsible for their competitor’s misfortune.

In a publicity stunt, MTV staged a hacking of their Twitter account – a probable nod to the increased number of followers these brands gained as a result of the hackings.

Twitter Adds DMARC Email Authentication To Curb Login-Jacking Attempts Via Impostor Messages

Perhaps in a response to these high profile incidents, Twitter announced that it had jumped on the DMARC bandwagon in early February, further enhancing its security. With this security protocol in place, the number of phishing attempts or fake emails trying to trick users into giving up personal login information will be significantly reduced.

Twitter joins the fold of Internet giants such as Gmail, Yahoo and Microsoft who have already adopted this email authentication standard.

If you’re interested in finding out more about DMARC, check out other blog posts on this topic such as Understanding DMARC and The Anatomy of DMARC.

Email Marketing: Weekly newsletter sees 400% lift in reactivation of inactive subscribers with personalization

Eventful is a site for local live events that allows users to look for tickets, bookmark favourite artists and share their activity on social media.

It is also a highly successful example of what happens when companies take personalization to the next level. By implementing new technology that takes into account the user’s artist preference, Eventful was able to create a newsletter providing the user recommendations to events they might be interested in. It also allows users to state that they were not interested in a particular recommendation. By gathering user’s preference data, Eventful was able to further refine and personalize newsletters to individual customers by cross-promoting events far more related to the user’s interests.

Eventful raised its clickthrough rate by 97% and saw a 400% increase in reactivation for inactive subscribers.

eventful-alerts

Five useful examples of effective email marketing campaigns

eBags

eBags began sending out emails at the same time recipients subscribed to their email list.

  • Click-through rates increased by 20%.
  • Conversion rates increased by 65%.
  • Average value per order increased by 45%.
  • Overall average revenue per recipient increased by 187%.

ABB Instrumentation

Persistance was key to ABB Instrumentation’s email marketing strategy which was to automatically resend emails that were not opened or did not generate a clickthrough. Once a customer completed the journey to the landing page, they received a thank you with contact details of an engineer or relevant distributor.

  • The automated resent emails doubled the number of responses from the initial email, and clickthrough rates increased to 11% for all opened emails.

British Airways

Taking into consideration the type of mobile devices their customers were using, British Airways created different email creatives to support iPhone, Android, Blackberry and desktop users.

  • Open rates for mobile exceeded those for desktop users and were in excess of 50% for iPhone and Android devices.
  • The clickthrough rate was 25% for users who accessed email on their iPhone and in excess of 30% for BlackBerry users.

Tesco

Tesco sent out emails with personalized shopping lists for customers based on these customers’ recent purchases.

tesco_email-blog-full

Philips

Using a new multivariate testing technology, recipients of Philips emails were shown different images in real time. These images were measured for effectiveness of conversion and as soon as the optimal email was determined, it was sent out to all recipients.

  • Some campaigns have shown an increase in click rates by a factor of 10.
  • Overall in 2011, Philips’ average clickthrough rates improved by 82%.

Independent Georgia Tech Study Reveals Best Ways to Tell Customers “You’re Botted”

Social media could be the key to curbing malware attack.

Active, direct notifications through social media and browser windows were far more effective in getting users to disinfect their system than articles and blog posts that were shared.

The 6 Golden Rules of Mobile Email

  • Smartphone owners are more likely to read emails than make calls.
  • Consumers read more emails on mobile devices than a browser or desktop.
  • How your email looks on smartphones matters to consumers.
  • Understanding where your subscribers read your email to determine the right approach.
  • What you are trying to accomplish in your mobile email impacts your approach.
  • Device matters and behavior varies.
mobilized-email

Want to learn more about DMARC email authentication? Download the How DMARC Is Saving Email eBook!

How DMARC Is Saving Email