Email Suppression Improves Email Deliverability
Today’s production release of SparkPost provides Suppression and unsubscribe functionality via a shiny new Suppression List API. Why Do I Need This and How Does it Work? Protecting your sender reputation ...read more
Do you have multi-channel systems in place to support your cross-channel marketing?
It’s that time of the year again where NetFinance 2013 is upon us. As the world’s #1 multi-channel marketing conference for financial services, it’s pretty much the event to hear some of the foremost ...read more
Spamhaus Under Attack, POS Pitfalls, 5 Rules & Webinars
The lead article in this week’s Transactional Email News was supposed to reference a recent article on the Spamhaus blog about the organization’s recently announced spam traps program and issues with ...read more
Email Is Rocking On Mobile, DMARC as the Industry Standard and Big Data Strategy
In this week's news, consumer dependence on email is seen through mobile behavior as determined by two separate studies. We also take a look at the missing link in big data strategy and email marketing ...read more