What is Transactional Email?

An overview of transactional emails, who should be sending them, best practices and some tips for increasing overall engagement and the customer experience.

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5 Tips for Driving Transactional Email Engagement

Don’t send your users boring, utilitarian messages. When done right, email notifications are great for driving transactional email engagement. Here’s how.

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Our Top 5 Email Template Hacks

From creating standards that can apply to many templates to design hints on validating your data, here are our top 5 email template hacks.

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Announcing The 2017 Sparky Award Winners

Announcing the 2017 Sparky Award Winners for best email subject line, best transactional email and best use of the SparkPost API.

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Triggered Email 101

What is triggered email? Here are the basics, some examples, and why triggered email works so well for driving customer engagement.

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Commercial Emails vs. Transactional Emails [Infographic]

This infographic highlights the key differences between commercial and transactional emails, gives examples of each, and provides best practices for optimal inbox placement.

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Perishable Moments: Fragile Opportunities on the Side of the Road

I’m a day from starting my holiday. My wife and I are heading to Norway to explore fjords, learn about Viking history, and soak in an abundance of high-latitude sunlight. At the same time, my experience ...

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SparkPost Node.js SDK Now Available

There are few – if any – apps today that could get away without utilizing email sending capabilities. At the very least, web and mobile applications need the capability to promptly send password reset ...

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The Anatomy of Good Transactional Email

There are numerous ways to take something as droll as a transactional email, such as a shipping or order confirmation, and spruce it up.

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