The Marketer’s Journey

Mirroring the “customer journey,” marketing professionals are on a journey of their own and adapting to new technology and business models. Jay Henderson, general manager of IBM’s Marketing Cloud, ...

read more

Insights From The DM News Marketing & Technical Innovation Summit

Last week I had the pleasure of attending the DM News Marketing & Tech Innovation summit in frigid New York City. Discussions ranged from content marketing, to email and personalization, to organizational ...

read more