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Weekly Email Marketing News Digest
We’re looking at ways to increase an email’s open rate this week! From welcome emails, to subject lines & design elements, here are some tips for better performing emails.
The average open rate for welcome emails is 50%, which is 86% more effective than the newsletter. Welcome emails are also 9x more effective than other transactional email in generating sales so here are a few tips to get started:
From colours to images, email design has a huge impact on your brand reputation. Here are some things to consider:
- Building brand awareness through design elements
- Ensure your most important message appears in the preview pane
- Pictures have impact but remember the alt tag
- Colour has an impact on different viewers
- Have a prominent call-to-action
Besides the welcome email, subject lines are a great way of getting your audience to sit up and take notice of your brand. The 15 email subject line formulas listed in this article revolve around the topics of:
- Announcement / Invitation
- Company Newsletter
- Content Localization
- Call To Action
- Helpful Content
While you can use the examples in the article straight away to increase opens, it’d be great to mix it up a little, A / B test some subject lines and find out what works best for your business!
Subject lines aside, it seems like timing is everything, so make sure you send those emails at an opportune time when it is convenient for your subscribers to open. A study from MailerMailer shows that email opens peak at 11.1% – one hour after the email is delivered. At six hours after delivery, 51.8% of an email’s opens have occurred.
If you’re using open source software to run your email campaigns, you may be paying too much. Download our eBook on The High Cost of Free Software to find out why!SparkPost © 2017 All Rights Reserved