We closed out 2015 with a burst of new features to meet the functional needs of SparkPost users.

15 new features for the new year

Happy new year from the SparkPost product team! 

One of the real highlights of 2015 for me was the time I got to spend talking with our customers. Getting to know our users is something that I personally really enjoy. It’s incredibly motivating (and humbling) to learn more about how you use SparkPost and its features in your business and the ideas you have for making the most of our cloud email infrastructure. It’s also a great opportunity to get feedback on how specific features of our service work for you.

That feedback is something that really helps drive how we prioritize new features, functional enhancements, and other aspects of our product development. I heard you, and our team worked hard to close out 2015 with a burst of new features that reflect the sorts of use cases and functional needs that SparkPost users shared with me.

The start of a new year is a perfect time to share some of these recent feature enhancements to the SparkPost service with you. (And I’ve included links to our support documentation if you’d like to see more detail.)

There’s a lot of goodness on this list, and we have even more coming your way. One of the things that’s great about developing SparkPost in the cloud is our ability to continuously roll out new enhancements. You can always keep tabs on our development work as it happens by checking out the SparkPost change log and by following us on Twitter @SparkPost.

One thing that will remain constant in 2016 is that I’m always eager to talk with customers like you about what you need to make the most of SparkPost. I really do want to hear from you! So, when you receive that email asking to chat with us about your product needs, believe me when I say we take the privilege of your time seriously and really listen. (And, I promise we’re pretty nice people and a comfortable group to talk with, too! 😊)

I’m continually wowed by all the innovative ways our customers have put SparkPost to use in their businesses. Here’s to a fantastic 2016—I can’t wait to see what you do next!

Nichelle

You have been asking for the ability to handle inbound email as well as outbound – and we’re pleased to say this new feature is now in beta!  Inbound emails – or relay events – are mapped back to a defined http endpoint so that you can process the inbound email on your own servers. We’ve also added new permissions to API keys to support this new feature.

RelayEvents

Why is this handy? Since no one likes to reply to a “do-not-reply” mailbox, you can now more easily process customer replies by auto-generating an auto-response. While inbound emails are easy-enough to forward to a customer service rep or other monitored account as emails, automating a response is much more easily done by processing the http request.

If you’d like to try out this cool new capability, please contact support and we’ll set you up!  Note that participation may be limited due to demand.  We look forward to your feedback!

Also, since you love the analytics available through our metrics dashboard, including our Open and Click tracking stats, we’ve now enabled you to use your own custom tracking domain rather than the default spgo.io domain. Setting this up is easy but currently a bit manual and is available to any customer with a Gold or higher plan.

The open and click tracking domain is what our link redirect uses to record the open or click before sending the recipient on to your website. While the recipient will likely never see the link tracking domain since that redirect happens in less than a second, some might if they hover over the hyperlink in the email message. Having a link tracking domain that matches your brand– something like click.yourbrand.com – is a best practice, gives your recipients peace of mind, and may improve deliverability.

If you’d like to set that up, please contact support.

Note, that currently, we limit one custom tracking domain per account but are working on having multiple tracking domains per account available in the next few months. So if you have multiple brands, you will be able to have a custom tracking domain for each.