Shock & Awe In The Inbox

Some years back I wrote a blog post entitled “What I Learned From Nigerian Spammers.” The inspiration for the post came from a piece of spam I received while working for Unica, and attending the Marketing ...

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Where’s The Spam Spewing From?

The attacks keep getting bigger, and global spam levels, stable in 2012, are back on the rise, according to a McAfee study quoted at ZDNet and other outlets.

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Weekly Email Marketing News Digest: Avoiding the Spam Button

This week's issue is all about the one thing that hits our mailboxes every day - spam. Many people can concur with the Word to the Wise's blog post on the enormous problem spam poses that was aptly titled ...

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The Price of Permissions

Permission marketing? We’ve all heard of it. This is the story of what happens when businesses decide it’s okay to bend those rules. It’s also a warning that businesses are still liable for laws ...

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Email Permissions and Positive Engagement

To me, the more important principal is positive engagement: if you’re communicating an offer or information that’s relevant to that customer, then permission is implicit

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