Understanding SPF and DKIM to Improve Email Deliverability

Here’s an easy-to-understand explanation of SPF and DKIM, and how to configure these important email authentication standards for your domain.

read more

Legitimate vs. Spam Messages: Breaking Down Microsoft’s Rating System

Our deliverability expert breaks down what Microsoft's SCL, BCL, and PCL ratings mean when sending messages to one of their domains.

read more

Personal Whitelists: The Gold Dust for Senders

Personal whitelists are a positive signal to ISPs that your mail is wanted. Here's how personal whitelists can improve your sending reputation.

read more

How to Bulletproof Your Email in 2017

Join SparkPost’s CISO and ValiMail’s CEO and Co-Founder walk through common cyber security threats and learn how to bulletproof your email in 2017.

read more

Spam Complaints: What You Need To Know

Spam complaints tell ISPs how to treat your mail and can indicate the health of your overall mail program. Here’s how to use them to optimize your programs.

read more

It’s Time for DMARC and Email Authentication

Adopting email authentication standards like DMARC and STARTTLS are key to improving digital messaging security posture. Here’s why.

read more

How To Avoid Looking Like A Malware Sender

I recently was catching up on my email, and I was struck that there wasn’t a single marketing message with an attachment in my inbox. The only notes with attachments were transactional in nature: a receipt ...

read more

Yes, You Need a Privacy Policy

In this day and age, every company or organization that collects any personal information (pretty much all of them!) needs a privacy policy. Since larger organizations are likely to already have privacy ...

read more

The History of Spam

Call Gary-T-Webit Spam or Unsolicited Commercial Email (UCE), it’s still the same thing: a confounding problem that has plagued our inboxes, and the world, starting with the first piece of spam in 1978 ...

read more