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A BIG HELLO TO ALL OF YOU! My name is Preeya Prasad, and as some of you might have heard, I am the new social media manager here at SparkPost! I am very excited to start this role! I have some great ideas that I cannot wait to share!
A Little About Myself
I am based out of San Francisco; I am originally from Fiji and moved to the Bay Area when I was a toddler and have lived here since. The Bay Area has been a very special place for me; growing up here has been an absolute privilege. For those who have not visited the Bay Area, it is an amazing place to visit. We have everything from great food, music, art, sports teams (GO WARRIORS!) and lastly and most importantly, some great weather!
Why Social Media?
My passion for social media stems from my background in Psychology. I have a degree in experimental psychology from Saint Mary’s College of California. While I was there, I spent time researching human behavior, learning about people of different backgrounds and how we connect with one another. So a career in social media seemed only natural!
My Journey To Becoming a Social Media Manager
Right around the time I graduated from college was when Facebook was just starting out (back in the day when it was just for college students). Soon after, Twitter came along and Instagram followed. I was completely fascinated with how I could connect with friends and family from around the world. Geography was no longer a boundary – we were all one post or tweet away. I loved how social media allowed us to share our opinions, thoughts, and views about everything from politics to entertainment. It connected us during major events from eclipses to elections to the premiere of Game of Thrones. For a moment in time, we were all connected; no matter what part of the world we were in. Social media helped break all communication boundaries and created a powerful human connection from each corner of the world.
What Have I Been Up To In Social Media
Over the last couple of years, my focus has been creating social media strategies and campaigns for employer branding initiatives. I leveraged Facebook, Twitter, LinkedIn, and Instagram to communicate the company’s mission, vision, and the value of the platform we were building in a positive and authentic way. It helped to attract thought leaders and potential candidates to engage with us and to connect with a broader range of audiences outside of our normal demographics. My role essentially was that of a storyteller. Each day I got to tell a story not only about the company itself, but also of the people who worked there and the difference we were making in the world with our products.
Now When I am Not On Social Media…
When I am not posting, Tweeting or Instagramming, I am either at yoga, hanging out with friends, going to the movies or out exploring. When I am not out exploring or hanging out with friends, I am giving back to my community which is something I am very passionate about.
I am a volunteer with Taproot which allows me to work with non-profits all over the Bay Area. I help them with any marketing needs they may have. I also volunteer with Glide Memorial here in San Francisco for a number of things: from serving lunch and holiday meals to helping with toy and clothing drives. Another non-profit that I have partnered with in the past is Project Open Hand. They do amazing work here in San Francisco ensuring that everyone gets three hot meals a day. Volunteering is something very important to me. It is not only my way of giving back, but also helps make where I live a better place. If you are ever interested in working with any of these of non-profits or have questions in general about volunteering, please feel free to reach out to me.
I look forward to connecting! I would love to hear from all of you as well – feel free to email me or connect via Twitter.
— Preeya Prasad
The Big Move – From Dublin to San Francisco
After a 24 hour journey from Ireland in Mid-September, I arrived at the San Francisco International Airport. No job, no accommodation, and little to no money! I had decided to cross the Atlantic pond to start my career in the “Tech Hub” of the world. The move was daunting to say the least, but it only took a couple of weeks to get myself sorted and settled here in San Francisco. Once I had my accommodations organized, I began to tackle the hurdle of the job search!
My path to finding SparkPost was largely dependent on the last couple of years throughout college. So I’ll bring you up to speed with how my experiences in Ireland landed me in the Social Media Marketing Intern role here at SparkPost.
Sociology, Startups, Social Media —> SparkPost
I’m a sociology graduate from Trinity College Dublin in Ireland, and I have a keen interest in the tech industry. I moulded my degree in sociology towards my passion and interests for gender in the tech industry. I used my college years to get involved in as many startups and social enterprises as possible. This is really what paved the way for my interest in tech. (Not to mention my family love tech aswell!) With this in mind, I finished up my final year in college, having completed my Undergraduate Dissertation on the gender divide within the tech industry. As for the decision to move to SF, I adore travelling and learning about new cultures. As a graduate, I also couldn’t think of anything more exciting than starting my career in the tech hub of the world!
I always knew that my experiences would lead me towards tech companies, but it was a case of finding an industry that appealed to me. This is where SparkPost comes into play! I was exploring a ton of different roles in various tech companies in the Bay Area. The role at SparkPost for Social Media Marketing Intern was the first that really combined all my interests. On a personal level, I love social media so using it for business is particularly exciting to me. It’s also my first opportunity of having exposure to an established Inbound Marketing Team. Finally, the SaaS space is totally new to me so it was a completely different adventure coming my direction.
From the start of the process with recruitment, to the greeting at reception for the interview, and finally speaking with the marketing team, I fell in love with SparkPost. After interviewing with Tracy and Jen I was sure that the company would be a perfect fit. The cherry on top? The offices were super cool, amazing views and located in the centre of the Financial District here in SF!😍 In my mind, all the boxes were ticked!
“Welcome to SparkPost!”
The offer from SparkPost came about mid-October and I was super excited to get started as soon as possible! Initially I was nervous, but I was welcomed with open arms by the team and got straight into training. Soon into starting the job here at SparkPost, I not only loved the role, and appreciated SparkPost’s “Circle of Awesomeness” but I also learned how SparkPost and I share some similar passions. For example, in November for the month of giving, one of the charities SparkPost supported was Girls Who Code. This organization addresses the many issues with the gender divide in technology, something which I would have studied closely in college. It’s also something which relate to being a female in the tech industry.
In addition to this, the community here is great, with lot of emphasis on wellness of the employees. It was these things that really made me fall in love with the company from the early days.
What do I want to achieve at SparkPost?
The end goal? I want to learn and be able to inspire others through the team here. I’m currently getting exposure to a bunch of really great platforms that we use on a daily basis for the marketing. Plus, I have the best mentors, Jen and Tracy, training and managing me, and allowing me to grow my inbound marketing experience. I want to learn about SparkPost as a company and the email infrastructure industry as a whole. Finally, I’m the only Irish employee here at SparkPost. I want to use this opportunity to fully immerse myself into the American culture!
“You can’t connect the dots looking forward; you can only connect them looking backwards.”- (Steve Jobs, 2005)
This is one of my favorite quotes, and it resonates with how I feel about my adventure this year at SparkPost. Every path I have taken in the last few years has lead me to where I am now, and every choice I make in the next year will lead me to my next adventure. I’m using the next year to discover my exact interests and niches so I look forward to seeing where my experience of the tech industry in the U.S. brings me on the my next journey.
“Dear Grace, SparkPost is pleased to offer you a position as a Social Media Marketing Intern.”
Initially, it took me a couple minutes to fully digest the email. Then it set in all at once. I screamed, did some air kicks, and treated myself to fancy Chinese food. That’s what everyone does after receiving an internship offer, right? But to understand how I got to SparkPost–and why I treated myself to fancy Chinese food–I have to take you back a couple months.
From Berkeley to Beijing
This past semester, I studied abroad at Peking University in Beijing. I’m a third-year at UC Berkeley, studying economics, but I’ve taken loads of Chinese classes for fun so China was the obvious place for me to study abroad. I checked every cliched study abroad experience off the list during my stay–traveling, meeting new people, and trying unusual new foods (deep-fried crickets are surprisingly delicious 😋 ). And of course, the occasional studying. Aside from the “typical” study abroad experience, I also interned at TEDxBeijing. They hired me as a social media intern and I created content for their American social media outlets.
Interning at TEDxBeijing helped me to understand the immense potential within social media, and compelled me to further explore its professional use. Some people think social media is futile, but its effects on the real world are anything but. Social media is–without a doubt–connecting and mobilizing people from opposite corners of the world, which are reasons why I love and use it. (Hey, we might even have a couple mutual friends on Facebook!) Another reason I love social media is because of its effective business utility. I run an online bakery called Grace Cho Bakes on Facebook, as of now, and I wouldn’t have that privilege if it weren’t for social media.
My Journey to Becoming a Marketing Intern
To be honest, I initially hadn’t planned on interning this summer because I wanted to spend it with my family. I had also interned the entire previous semester so you can see why I wanted to relax for three months. Despite the temptation of a lazy summer, I just couldn’t bring myself to it. I had built too much momentum from interning and traveling to just pause for three months.
So in early May, I hopped onto LinkedIn and my internship search officially commenced. I searched tirelessly for marketing internships located in my dream city, San Francisco. I’m a native Angeleno but San Francisco is undoubtedly where I belong. This city stretches me to learn and grow, despite how uncomfortable or unwilling I may be. It’s also home to an incomparable culture of awareness, progressiveness, and, my favorite, food. (I mean, have you been to Tartine?) So after I narrowed down my location, I created a spreadsheet to input every company I wanted to work at. And just a few minutes later, I had made my first entry.
I was searching for internships one day, as per my daily ritual, when I came across SparkPost’s listing for a social media marketing internship. SparkPost’s mission to help companies of all sizes succeed was enough incentive for me to apply, but its company culture was what ultimately hooked me. SparkPost truly values every employee’s voice. I guarantee you most companies don’t have an “Ask Us Anything” Slack channel for anyone, including interns, to ask the CEO, and other leaders, any question that comes to mind. I knew SparkPost and I were a good fit, so I sent in my application and prayed it didn’t go into a black hole or, even worse, spam. Luckily, SparkPost’s recruiter, Amara, received my application and later sent me an email to schedule an interview. Long story short: two interviews, one congratulatory email, and some grownup paperwork later, I arrived at SparkPost.
“Grace, Welcome to the Team”
On my first day of work, I was greeted at the door and given a tour around the office. Then I sat at my shiny new desk and had cupcakes delivered to me, courtesy of my new boss, with a note saying “Grace, Welcome to the Team.” I immediately felt the warmth of the people at SparkPost. In the three weeks I’ve been here, I’ve learned countless lessons about social media marketing and I rediscover its power every day. My two mentors, Jennifer, Marketing Programs Manager, and Tracy, Director of Inbound Marketing, teach me something new on a daily basis. Everything from writing gripping content that gains traction to using Marketo to send newsletters. They also challenge me to question every method and reason, which pushes me to learn quickly yet thoroughly.
My daily routine as a marketing intern is to monitor our corporate social media accounts and write content for them. If you read SparkPost’s Tweets, you might be reading what I wrote while I drink my Philz iced chai (sweet and creamy, of course). I also take on other exciting tasks, like writing my very own blogpost! And while I’m just an intern, I feel as equal and appreciated as everyone else in the office.
Finally, the answer to what many people have been asking. Why SparkPost as a marketing intern? Well, for one, I get paid to be on social media all day, which is my second favorite pastime after baking. I also get to learn about email and the tech industry while perusing social media outlets, transforming my daily activities into professional development. And because the kitchen pantry and fridge are always stocked, I never have to worry about being hungry. A bottle of Naked juice and toast for a 2pm snack? Don’t mind if I do.
As for my future plans, I’m taking a slightly different route. I want to open a bakery and use what I’ve learned as a marketing intern to promote and build it. I started baking when I was 11 and what started out as a summer hobby quickly intensified into a passion. However, I still want to stay involved in social media. Baking and social media are both ever-changing, exciting, and collaborative–everything I want my future to be.
We’d love to hear about experiences you’ve had as an intern! Drop us a line below or give us a shout on Twitter.
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