Multi-Touch Campaigns: The Art of Blending Email, Social, SMS and Push

Learn how to make every message count by sending smarter emails and incorporating social, push and SMS into your multi-touch campaigns.

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ReturnPath, mBlox and Liveclicker on "The Next Big Thing"

Headlining the last day of the Interact 2013 conference was the Sponsor Panel by ReturnPath, mBlox, and Liveclicker. While one might see few stragglers wandering in to attend morning sessions on the last ...

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LeadsCon: What's The Next Best Thing In The World Of Leads?

Director of Product Marketing, Jose Santa Ana highlights the talking points at LeadsCon.

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Blurring Lines Between CRM & MSPs

The lines between what constitutes a CRM solution and what constitutes a marketing service provider (MSP) get blurrier all the time.

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Getting Customer Service Just Right With SMS

I’d argue that SMS has become the best communication channel for customer support interactions. With SMS text you can engage in conversation, but communicate at the pace you want. It can be done in spare ...

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Amazon Sees the Light on Multi-Channel

It’s great to see Amazon finally coming around and seeing the light on multi-channel, though it very much appears that SNS is more of a bolt-on to the existing email service than a fully integrated messaging ...

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