List Pruning: How to Nurture Your Email Sender Reputation

For developers sending email from their web and mobile applications, inbox placement is directly related to the quality of sending reputation. Curating your email lists on a regular basis is an essential ...

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Sender Reputation Part I-thinking through a new Email Delivery Paradigm

The following post is Part 1 on an innovative delivery approach on how we can use behavioral data to increase sender reputation. Our goal is to position both posts as an "ideas" platform rather than a ...

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Sender Reputation Part II: Splitting Email lists across VirtualMTAs

In part I we looked at how email filtering using sender reputation has brought about a change in sending behavior necessitating admins to rethink email delivery best practices and configurations.  In ...

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Hygiene Matters. Keep Your Email Lists Clean.

Take a leaf out of the book of healthy living and apply it to your email lists. Just like you need to detox your body every now and then, email lists need to be audited for quality control.

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Product Spotlight: Adaptive Delivery®

Adaptive Delivery, our next-generation email delivery management solution, launched in May. An industry first, Adaptive Delivery does what no other technology solution has before — it automatically monitors ...

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