Webinar: Segmenting for Smarter Sending

In this webinar with Ongage, learn critical segmentation strategies to boost your inbox placement, improve reputation with ISPs and increase engagement.

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Happy Holidays from SparkPost

Happy Holidays! If you're up to your ears in eggnog, football or family, then kick back with your favorite beverage and take a break and learn how to personalize the customer experience, what you need ...

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Getting to a Segment of One (Data-Driven Marketing Series, Part 1)

A panel of savvy email marketers from Etsy, Zillow and CareerBuilder discuss how they use big data, transactional and triggered email, and SparkPost to reimagine how data-driven marketing email drives ...

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Perishable Moments: Fragile Opportunities on the Side of the Road

I’m a day from starting my holiday. My wife and I are heading to Norway to explore fjords, learn about Viking history, and soak in an abundance of high-latitude sunlight. At the same time, my experience ...

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Perishable Moments: Here Today, Gone Tomorrow!

In the spirit of the title, and because I'm at the Marketing Sherpa Email Summit in rainy Las Vegas, this will be a short post.

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