Our personal success as marketers, the success of our individual companies and, indeed, our entire ecosystem for digital communication and commerce is predicated on one thing: trust. Trust is the cornerstone of all we do — from when consumers entrust their data to us in the belief that we’ll safeguard it and use it consistent with their desires, to the trust relationships that exist between our companies and the partners, service providers and ISPs we routinely rely on. Trust is central to all we do in email today. It will be even more important as we move into a communication environment that’s increasingly mobile, cross-channel and interactive, where data must be captured, transmitted and applied in real time. (more…)