3 Tips for SaaS User Engagement from Email Marketers

Three key lessons from email marketers that product teams can use to increase SaaS user engagement by developing more effective notifications and other app-generated emails.

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7 Essential Product Emails for SaaS User Engagement and Retention

Product emails are an effective way to drive engagement and reduce churn. Here are key use cases for notifications that activate and retain SaaS users.

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Four Things I Learned about Doing Business in the Cloud in 2015

Here are four real-world lessons about doing business in the cloud from a year in the life of a SparkPost product manager. Spoiler: keeping our customers happy is the key to our success.

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On-Premise or Outsource: What's Best For Your Business?

Whether or not a business decides to go with on-premise infrastructure or use an ESP or SaaS application for managing email streams really depends on the size of the business, the volume and frequency ...

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