Triggered Email Secrets from 7 Excellent Emails

Here are seven triggered email secrets that drive increased customer engagement and build individualized relationships with your recipients.

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Email Deliverability Crash Course: Message Acceptance, Seed Lists & Panel Data

Email deliverability is a fundamental metric. But what does it really mean? Here’s a crash course in message acceptance rates, seed lists, and panel data.

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5 Must-Read Answers to Your International Email Marketing Questions

At out recent webinar, we shared tried-and-true best practices and forward-looking ideas for sending email outside of North America. Here are answers to the five questions email marketers ask about sending ...

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New Feedback Loops

Two new feedback loops help senders actively manage their subscriber experience and adjust targeting to reduce user complaints.

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When Goodbye Isn't Forever... Keeping Subscribers With Email Engagement Tactics

Aside from optimizing the unsubscribe process, we have a great line-up of articles this week including a new survey that reveals customer preferences for marketing channels, and best practice tips for ...

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More Than 22% of Opt-In Emails Not Reaching Subscribers

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Message Systems and Return Path Declare War on Phishing in Financial Services

We’re incredibly excited to announce our partnership with Return Path in the fight against email phishing in the financial sector today.

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The Integration of Email, Social and Mobile. And let’s not forget about DMARC.

Biggest tech news this week has to be the phenomenal rise of Netflix’s stock price to more than 40% since Wednesday. Some have called it the triumphed of legacy media over new media.

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Marketing Automation, SMBs, Smartphones and Deliverability

Last week’s biggest tech news was arguably from Facebook. Days before Tuesday’s announcement, the industry was buzzing with anticipation. Was Facebook going to launch a phone or a redesigned interface ...

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