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Make Every Message Count with Multi-Touch Campaigns
People are receiving more email now than ever before. Personally, some days I can receive upwards of a hundred (or more) emails, and that’s just in my work inbox. And I’m sure I’m not alone. As a marketer, I know the value of email – but I also know there is no quicker way to turn off a customer or a prospect than by sending them too much email or email that is not relevant to them.
While some maintain that email is a ‘dead’ channel, the truth is that email is a critical component for any company’s demand generation strategy. But as important as email is, the answer is not to send more email, but to send ‘smarter’ email. Enhanced targeting and personalization are great ways to ensure you are getting more bang for your email buck. However, when it comes to communicating to your customers and prospects, can you do even more?
In today’s market, we are no longer limited to strictly using email to reach our audience – our communications channels now include dynamic content websites, social posts, SMS and more.
The key to maximizing the reach to your audience is not choosing one channel over the other, but to combine channels and create a truly integrated, multi-touch campaign.
Please join us on July 25th for “Make Every Message Count: The Art of Blending Email, Push and SMS”. We will discuss how you can create an automated, personalized approach to your marketing with our partner, Mautic. For those new to multi-touch campaigns, we’ll cover the basics. For more advanced marketers, you’ll walk away with tips to maximize the effectiveness of your existing programs and strategy.
You won’t want to miss this! Get the Recording for Make Every Message Count: The Art of Blending Email, Push and SMS.
-Stacey Goff Johnson
Senior Manager, Demand Generation
This past weekend marked the unofficial end of summer here in the US. Yesterday was labor day, and for most people that meant it was a three-day weekend. That typically translates to outdoor activities like grilling hotdogs and burgers, fishing, and spending good times with friends and family. This also means you can no longer wear white in some circles, and the dreaded back-to-school feeling for the lucky ones who start their school year later than others.
For us here in the San Francisco bay area, the big “event” was the 5-day closure of the San Francisco-Oakland bay bridge. This long overdue 10-year, 6.4 billion dollar project was to replace the old bay bridge that was damaged in the 1989 Loma Prieta earthquake. The replacement span is designed to withstand the strongest earthquake estimated by seismologists to occur at the site over a 1,500-year period.
The old bridge was closed over the long weekend to allow crews to finish connecting the new bridge and getting it online. Scheduled to open at 5 am Tuesday morning, pictures of the first people crossing the new span already started showing up on social media around 10 pm Monday night. And it’s a pretty good-looking bridge.
Speaking of bridges, Message Systems today also released a fun new video showing how we can help you bridge the gap between you and your customers more easily, across multiple channels, more effectively. (See what I did there?)
You can check it out below. Enjoy!SparkPost © 2018 All Rights Reserved