Last week, we revealed the top ranked best email marketing blog posts in positions 10 to 6 in 2013. Email deliverability, DKIM and email subject lines were all subjects that our readers were interested, so let’s see what other posts they really liked in 2013. Time for the top five best email marketing blog posts!

#5. Converting to 1024-bit DKIM

In the fifth place, is a post from 2012 by Mike Hillyer from Product Management that snuck into our rankings – looks like information about upgrading DKIM keys to 1024-bit still is a hot topic among our readers in 2013!

#4. Appeasing ISPs: When Speedy Email Delivery Is A Problem

Ahhh which email marketer doesn’t want to be on the good side of Internet Service Providers? And that they can with Adaptive Delivery®! Solution engineer, Tom Cain explains how Adaptive Delivery automatically adjusts the speed of email being sent based on feedback by ISPs in real-time.

#3. The Latest Word on Push Notifications and Mobile App Messaging

Making an entry in third place, is Senior Content Manager, John Pinson’s post on push notifications! Want to increase customer engagement through mobile app marketing with both mobile and push messaging? Talk to us, we’ve got the solution for you with Momentum Mobile. But first, read John’s excellent post on mobile push notifications and their role in driving mobile app engagement!

#2. Tech Tips: How Do I Backup And Restore The Postgres Database?

Karan Singh from Engineering provides a quick guide on how to back up and restore your postgres database! Have you backed up your postgres database lately?

#1. 10 Killer Tips For An Effective Email Marketing Campaign

And in position number 1 is my personal favorite – otherwise known as how Kobo convinced me to shell out a significant amount of money on books in one single email! I’m biased of course, but I very much enjoyed writing this blog post and I’m glad you enjoyed reading it on your part!

Dear readers, thanks for the support in 2013, and we look forward to bringing you even more interesting email mobile marketing news in 2014, be it related to DKIM, postgres, push notifications or email marketing campaign tips!

A successful email campaign starts with understanding what works – or not – in the email industry, download The 6 Secrets of Successful Senders guide today!

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Headlining the last day of the Interact 2013 conference was the Sponsor Panel by ReturnPath, mBlox, and Liveclicker. While one might see few stragglers wandering in to attend morning sessions on the last day of other conferences, the Sponsor Panel was almost as well attended as the ISP Panel and yielded just as many insights.  Here are some of the highlights from the panel.

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Kent Ragen, Vice President, Channels, ReturnPath on Big Data

Kent observed that marketers were spending more on the content side and trying to expand data sources to make better decisions that would move email programs in the right direction. Increasingly, ReturnPath has been telling clients to send more to people who are engaged with the brand so as to maximize mindshare. The most effective marketers are using multi-channel and real-time data sets, as well as implementing well thought out streams that are based on buyer personas. In fact, there are thousands of successful and unsuccessful loyalty programs to look at and learn from. Kent also brought up the problem of phishing as a marketing problem that affects deliverability adversely. The solution? Team up with the IT team and ensure the DMARC standard is in place.

Stacy Adams, VP of Marketing, mBlox on Mobile & Push Messaging

Stacy observed that the issue with big data is siloed marketing organizations where different people own different parts of the puzzle. It is difficult to get all the data into backend systems for all the different departments to utilize, which is critical to get a complete picture of the mobile ecosystem in large brands.

Stacy suggested using email to get to people on a different device such as through a call-to-action to sign up for SMS alerts. SMS is the lowest common denominator as all phones can use SMS. Aside from one’s wallet, the most important personal item for most people is the phone. Only 56% of the population has smart phones at present – so for the other 44%, mobile messaging is exclusively about text messaging. Not surprisingly, there has been enormous growth in transactional notification through SMS. Additionally, consumers are very open to receiving SMS and push messages if the content is relevant and personalized. With push, the consumer has downloaded the app and indicated that they want push notifications ­– they are an opted-in user. It is rare for someone to delete an app because they receive too many push notifications. On the other hand, apps lacking push capabilities register far lower engagement rates than those that do. Ultimately, Stacy advised marketers not to give up on mobile if it does not work at first – just keep using the channel to see what works best.

Justin Foster, Co-founder of Liveclicker on Video in Email

Justin talked about how reducing friction between the content that people want to see and what they have to do to get it is important. Mobile devices do not allow videos to play automatically, and there are many buttons to press.

However, 30-40% more people watch videos if they are embedded, and this is something that can be achieved with the right tools and the right technique. Embedded videos play with a single tap. Shorter clips work better and the best video length is 23 seconds. Currently, there is a content production roadblock, and a need to provide enough relevant content. Marketers can engage with their database by providing advice on best practices with video, subject lines etc.

While the panelists each had specific areas of expertise which they spoke about at length during the panel discussions and debate, they all agreed on one point: responsive design is the next big thing.

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Message Systems would like to thank all our Interact 2013 sponsors!

What do we at Message Systems think the next big thing is? Why ensuring that you have a unified messaging platform in place for an effective and cost-efficient mobile engagement strategy of course! Find out more in our webinar, Your Mobile Customer Is Ready To Engage. Are You?

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cetwsignA couple of weeks ago, we headed to the Big Apple to participate in Customer Engagement Technology World at the Javits Center.  It was an interesting mélange of technologies that was being displayed on the show floor.  Vendors representing the broad spectrum of technologies that help marketers connect with their customers were all there: from big data to social media, from gamification to location-based marketing, and from digital signage to interactive kiosks. Walking the show floor you could be forgiven if you thought you were at CES in Las Vegas, being bombarded with large-screen LED displays wrapping video around flashily-lit booths.  There was even a vendor showcasing an interactive lighted floor and another one projecting what looked like 3D ads onto water vapor!

CETWwatervapourBut amidst all the flashy lights, what marketers were keen on exploring were technologies related to mobile, mobile and more mobile.  There was a whole row of exhibitors dedicated to mobile technologies and how they could help today’s marketer.  Which wasn’t surprising, because as one of the session speakers noted: “the average time per day spent on mobile devices has caught up to average time per day spent watching TV.”


CETWboothv2It was the perfect venue to for Message Systems to unveil Momentum Mobile – a new digital messaging platform that helps marketers engage their customers across all digital channels – email, SMS/MMS, push notifications to mobile apps, and chat.  We were happy to highlight the new mobile push capabilities at our booth, and we also participated in a panel discussion which was one of the most highly attended sessions at the conference.  In addition, we led another learning session on turbo-charging your email programs by integrating mobile messaging into these campaigns – and why you need to do this on a unified messaging platform.

While it could be easy to get lost in the sea of technologies represented at the show, marketers should not lose focus on what is important: customers want value, and they will listen to your message and engage with you if they feel that you have something of value for them.  Mobile technologies are cool, but they are just a channel by which a marketer communicates – one among many.  Marketers should focus on the message, and not on how the message gets to its audience – and this is where a unified digital messaging platform comes in.  We shield the marketer from the complexities of translating the message into the right format for the appropriate channel and end-user device.  As one speaker at the event noted: “Unless you’re a consumer electronics company, technology should only enable experience, not be the experience”.

If you’re interested to learn more about Momentum Mobile, have a look at the Momentum Mobile brochure or the Push Data Sheet. You can also register for our upcoming webinar to find out why The Time Is Now For Multichannel!

The Time Is Now For Multichannel

Mobile apps help to attract new customers, increase engagement and drive conversions, but this happens only if the user keeps coming back. Push messaging through mobile push notifications is key to mobile app marketing. Early in November, we launched the world’s first proven, enterprise-class mobile middleware and cross-channel messaging platform, Momentum Mobile.

Momentum Mobile allows businesses to connect mobile apps to corporate systems, while shielding mobile developers from the back-end integration complexities presented by the growing diversity of mobile devices, networks and protocols. If you’re a marketer who relies on mobile customer engagement to drive revenue, incorporating push as part of your mobile marketing strategy is a sure bet.

When Push Comes To Mobile Infographic

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If you’re interested to learn more about Momentum Mobile, have a look at the Momentum Mobile brochure or the Push Data Sheet. You can also register for our upcoming webinar to find out why The Time Is Now For Multichannel!

The Time Is Now For Multichannel

Nobody can argue against the pervasiveness of mobile and how it has come to shape life and behaviors in the 21st century.  Mobile marketing has become a core component of marketing strategies, and who better to talk about optimizing customer interactions through SMS and push messaging at Interact 2013 than Stacy Adams, Vice President of Marketing from mBlox!

Stacy Adams

During her session, Stacy spoke about the importance and role of SMS in ensuring that messages are read and supporting email marketing. She also highlighted the short lifecycle of most mobile apps – 80 to 90% are downloaded once, then never used or discarded entirely. Adding push, however, increases lifetime engagement with an app, and is a necessary consideration for most business launching mobile apps.

Many businesses buy into the myth that since customers do not want to share, push and text are too intrusive and all you need for mobile engagement is a great app.

Here’s where these businesses are all wrong. A Millward Brown survey on mobile consumer attitudes published the following fascinating facts:

  • 68% of respondents find push and text messages to be valuable
  • 88% believe they should have an option to opt-in to communications
  • 80% of worldwide mobile app users want location-based messaging
  • 59% prefer to receive an offer or coupon via SMS or push
  • 57% feel SMS or push notifications drive their purchase decision

In a world of dramatic mobile market growth, where customers are willing to share their locations, mobile apps need to be able to engage customers and multi-channel capabilities are critical.  A mobile customer support ticketing system for problem resolution accelerates satisfaction and encourages repeat purchases. Mobile however, does have extremely strict guidelines and opt-in regulations, so businesses looking to invest in mobile marketing must take heed. At the end of the day, multi-channel is here to stay and mobile is a key component.

Find out more about how to incorporate push and mobile messaging for an effective mobile engagement strategy when download The New Communications Standard white paper!

The New Communications Standard