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On February 6th, we announced an upgrade to Momentum. This latest version, Momentum 3.4.0, offers beta support for Extensible Messaging and Presence Protocol (XMPP), enhanced support for IPv6, better performance for Adaptive Delivery®, updated reporting features and a variety of other improvements.
Momentum Does IM (Beta Only)
Beta support for XMPP allows developers to experiment with sending and receiving messages over not only email and SMS text, but also IM. Just as you can send email and text interchangeably with our Mobile Momentum product – and transform message content for one channel or other – now developers can add IM to the mix, in a non-production environment. By unifying your communications across channels, customers get a much more satisfying, less fragmented communication experience. We expect to have full support for IM in production environments in the near future.
Momentum 3.4.0 also has enhanced support for IPv6. With this capability, Momentum users will be able to seamlessly accommodate the emerging protocol when the time is right for their business.
IPv6, the emerging new Internet Protocol, allows a vast number of addresses (2128), compared to the much lower number of address (232, roughly 4.3 billion) that the current IP version, IPv4, supports. Since supply of IPv4 addresses is practically exhausted, it’s only a matter of time before the major ISPs begin to transition to IPv6.
The previous version of Momentum enabled you to send and receive mail to and from IPv6 addresses, but Momentum 3.4.0 enables you to set up completely independent IPv6 bindings, which are the groupings by which Momentum can assign specific attributes to traffic streams, for much better IPv6 policy support. It also enables you to run processes like IPv6 reverse DNS checks.
From a sender’s perspective, there are other advantages to “speaking” IPv6, beyond reaching a wider audience. With a wider address space, large senders such as email service providers (ESPs) can segment their mail in myriad ways to analyze the response and make adjustments to improve deliverability. And if you have concerns about maintaining a strong reputation in a world of virtually unlimited IP addresses, please see the white paper authored by Message Systems CTO, Alec Peterson, entitled Managing Reputation In An IPv6 World.
Adaptive Delivery, our next-generation email delivery management solution, launched in May. An industry first, Adaptive Delivery does what no other technology solution has before — it automatically monitors and tunes delivery parameters in real time, as they occur, to proactively address and solve real email deliverability challenges. With its automated, real-time capabilities, Adaptive Delivery optimizes email delivery rates, safeguards and repairs sender reputations, and dramatically improves overall deliverability management effectiveness.
Performance Lift Where You Need It Most
Most enterprises and ESPs send a mix of email. Based on the type of mail sent and practices employed, each mail stream has a different reputation and delivery risk profile. For the majority of enterprises and ESPs, mail volumes are highest in the middle of this reputation/risk continuum — precisely where Adaptive Delivery demonstrates its most impressive results. That’s why Adaptive Delivery is such a valuable addition to your deliverability arsenal: it enables you to segregate your mail streams and optimize for every eventuality, regardless of reputation/risk profile.
Real-Time Message Decision-Making, Alerts and Reporting
Capture, interpret and act on data to proactively manage delivery in real time. Auto-generated alerts ping the user when issues arise that require immediate attention; all system actions are summarized for subsequent review.
Real-Time Traffic Shaping
Adjust for domain-specific rules or limits, changing requirements and deferral responses as they happen, with automated traffic shaping that sends every message with an individual set of rules tuned specifically for its unique sending environment.
Live Rule Updates
Stay up to date with the latest ISP rules, policies, bounce and error codes. System rules are continually refreshed, automatically downloaded and installed through the Message System Live Update Service.
In this whitepaper, email expert Len Shneyder introduces Message Systems Adaptive Delivery – The first solution of its kind specifically designed to automate the monitoring of bounces and complaints, and adjust connection rates and throughput accordingly.
Our unique new introspection tool Message Scope launched in April. Designed for both telecom carriers and enterprises, Message Scope provides clear visibility into digital messaging operations, so you can effectively answer any questions that might arise around spam incidents, lost or delayed email or text messages, or other message-related problems.
The Visibility To Solve Problems Immediately
Quickly responding to customer service requests and complaints is essential to keep your business running successfully. And, how you handle those calls can make the difference between satisfied, brand-loyal customers, or unhappy customers ready to take their business elsewhere. Message Scope provides instant access to the information you need to quickly answer customer questions about digital communications – whether those questions are about spam, lost email or problems with SMS and MMS messages.
Elevate Your Customer Care
With its web-based interface and fast search capabilities, Message Scope empowers your customer care reps with precise insight into the origination, delivery and disposition of your email and text messages. It’s easy to access information about individual messages or specific topics, and pull up messages by type (email, SMS or MMS) or across a date range to determine if they have been delivered, blocked, bounced or misdirected. You can easily resend messages too, if needed.
Eliminate Manual Logfile Review
With Message Scope, you get a powerful introspection tool that provides a clear, unobstructed view into your message stream on demand. With its intuitive, web-based interface and powerful search capabilities, Message Scope enables you to perform transactional look-ups in real time, and gain precise insight into email and SMS dispositions to dramatically increase the speed of issue resolution. In fact, by enabling you to handle issue resolution within the customer service department – rather than by you or your anti-abuse team – Message Scope provides a wide range of business benefits.
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- Improve Customer Service – Pinpoint and resolve subscriber email and SMS/MMS issues right away – usually in real time while customer calls are underway.
- Streamline Issue Resolution – Immediately recover and reroute messages and all their content in cases of misdirection or mistaken deletion on the part of customers.
- Drive Down Costs – Save time and money by eliminating the need to involve system administrators in customer message problem resolution.