Bridging the Gap: Aligning Product and Marketing Teams for Growth

We offer insight on how to get your product management and marketing teams to work in synchrony to achieve exponential growth.

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The 5 People You Need on Your Product Email Dream Team

Notifications and other product emails are essential part of SaaS products. Here are the 5 all-stars you need on your product email team to make them work.

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Best Practices in Real-World Onboarding

At SparkPost’s annual user conference, a panel of customers discussed their experiences with onboarding in the enterprise context. These professionals shared their advice about how to hit the ground ...

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Get on Board! (Onboarding Series, Part 1)

While there’s no magic bullet to solving the onboarding challenge, the onboarding email is a fundamental piece of a product team’s toolkit. Today, the most successful onboarding emails are designed ...

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