The Legend of SaaSta Claus: Kris Kringle, Product Manager

Discover why Kris Kringle or "SaaSta Claus" is a great role model for SaaS product managers working anywhere south of the North Pole.

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Bridging the Gap: Aligning Product and Marketing Teams for Growth

We offer insight on how to get your product management and marketing teams to work in synchrony to achieve exponential growth.

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5 Rules of Great Email Notifications

When it comes to email notifications, we’ve seen the good, the bad, and the ugly. Here are five rules to ensure your product’s emails are effective.

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Fantastic Product Emails (And Where to Find Them)

An excellent product email can help drive better user engagement with your app. Check out our examples of great product emails that stand out in the inbox.

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Finally, A Product Manager’s Guide to Email

This guide is a great resource to help product teams succeed with app-generated emails, email notifications and making the most of email in their apps.

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Introducing The SparkPost Academy

Check out all of the resources offered in the SparkPost Academy that can help your product team build better apps with email.

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Don Draper’s User Engagement Advice for Product Teams

Four key lessons for product teams on writing effective emails to drive user engagement from Mad Men’s iconic ad man Don Draper.

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How to Measure SaaS Product Email Latency

Email latency is a critical component of product email performance. Here's how to measure email latency and ensure your emails are being delivered on time.

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7 Essential Product Emails for SaaS User Engagement and Retention

Product emails are an effective way to drive engagement and reduce churn. Here are key use cases for notifications that activate and retain SaaS users.

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