How to Use Dynamic Content to Increase User Engagement

Dynamic content integration is a versatile way to personalize campaigns, improve the customer journey and increase campaign effectiveness.

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Using SparkPost Template Substitutions to Simplify White Labeling

By using substitution within CSS components of an email, Marketing can drastically reduce the overhead of white labeling email communications.

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Boomtrain Partnership Announcement

Announcing our partnership with Boomtrain. Deliver a 1:1 personalized email experience to connect with the right customers at the right time, using engaging content.

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Personalization in Retail Marketing

Product Manager Irina Doliov attended eTail West, and shares her tips on incorporating personalization into your retail marketing strategy.

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Three Things I Learned about Personalization 2.0

Here are three take-aways I learned about Personalization 2.0 in our webinar with Forrester Research and SparkPost.

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Happy Holidays from SparkPost

Happy Holidays! If you're up to your ears in eggnog, football or family, then kick back with your favorite beverage and take a break and learn how to personalize the customer experience, what you need ...

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Preview of New Security White Paper @Interact

Our personal success as marketers, the success of our individual companies and, indeed,our entire ecosystem for digital communication and commerce is predicated on one thing: trust.

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