What does it mean to be a SparkPost Partner?
At SparkPost, we love our partners, and we are always open and willing to explore new partner relationships. Most often, our new partners are looking to provide our messaging infrastructure to their customers. Other partners prefer to refer their customers to SparkPost (with SparkPost paying the partner a commission, of course). And sometimes partners simply want to integrate their technology with SparkPost. In every case, we are always happy to hear from potential new partners!
SparkPost is the world’s fastest-growing email delivery service. Our customers — including Pinterest, Twitter, CareerBuilder, LinkedIn, Salesforce, Zillow, and Comcast — send over 3 trillion messages a year, over 25% of the world’s non-spam email. The SparkPost service for sending API-driven transactional and marketing email (through partners) provides the industry-leading performance, deliverability, flexibility, and analytics our customers and partners need.
Partnering with SparkPost allows you to effectively re-brand our services, while building your business on top of the world’s most performant deliverability service – us.
SparkPost’s Infrastructure is Scalable
SparkPost is hosted on AWS, rather than building and scaling our own data center. SparkPost’s VP of Engineering, Chris McFadden, elaborates in more detail:
“Our #1 goal is to be the leader in cloud email infrastructure. We have no desire to be experts in data centers, much the same way our customers do not want to be experts in running email infrastructure at scale. When building out a data center, by definition, you can only solve the problems you’re facing at that point in time. It can be very difficult to make the adjustments you need as your business and technical needs change rapidly over subsequent years.”
By leveraging AWS, SparkPost offers unrivaled scalability, security and reliability. As a result, our partners are able to build and scale their own businesses without worry.
Current SparkPost Partners
Here at SparkPost, think of us as the infrastructure behind email. Since our inception, we’ve focused on providing the best email deliverability and infrastructure in the industry, and this is where we plan to stay. Unlike some other cloud email delivery providers, we do not offer email marketing campaign (aka “front-end”) capabilities. This is where our partners come in.
Our partner list is growing fast! Our Business Development team is dedicated to making all of our partners successful. We’re especially focusing on supporting our email marketing campaign partners, rather than competing with them.
Some current SparkPost partners include Iterable, Ongage, Cordial.io, and Blueshift. In addition, we have integrations and formalized partnerships with PaaS platforms like Heroku, Microsoft Azure, and Amazon Web Services (AWS).
A note on Iterable and SparkPost’s partnership, below:
“We have worked with many of the cloud email platforms on the market, and SparkPost is comprehensive and leading-edge,” said Justin Zhu, founder and CEO of Iterable. “Its performance is unmatched, it scales easily and provides the largest number of data points to power our customers’ growth marketing and user engagement campaigns.”
How to Become a SparkPost Partner
We’ve made becoming a SparkPost partner extremely easy, and we have a Business Development team dedicated to your success. So, let us know if you want to hear more about partnership opportunities. Once you provide your information and specific needs, someone from our team will reach out. It’s as simple as that!
Other questions on partnership opportunities? Leave us a comment or reach out on Twitter!
Why We’re Partnering with Iterable to Deliver Growth Marketing
I’m certainly not the first to say that the digitization of information has proven to be the most powerful development of our age. It’s revolutionized our lives. It’s changed the way we do business. And it’s advancing faster than many of us realize.
One really significant example of this impact of data is the increasing prominence of “growth marketing.” Growth marketing is one of those ideas that’s come at just the right time, when business needs and technology capabilities align to make an idea really take off. It’s all about using the exponential increase in data in our marketing tools to shape how our customers and prospects interact with our businesses—both to increase the value to our business and to improve our customers’ experience.
Marketers are helping increase profit margins by using data science to understand customers at increasingly intimate levels—who they are, what they want, and what they might do next. With that intel, companies are engaging customers with messages that are scientifically targeted to motivate customer movement through the funnel—and increase their own competitiveness.
While this sort of data-driven capability traditionally has required complex systems and a team of data scientists to really execute, a new generation of tools is making the core methods of growth marketing accessible to the rest of us. That’s a remarkable change, and it’s one of the reasons our team at SparkPost is really excited about our new partnership with Iterable, whose next-generation Growth Marketing Platform is gaining industry recognition in its own right.
In his announcement about working with Iterable, SparkPost’s CEO, Phillip Merrick, said, “We are happy to announce this best-of-breed offering to our customers. This combination of SparkPost’s high-performing cloud email service with the front-end growth marketing capabilities of Iterable provides customers with the ability to rapidly improve customer engagement through faster iterations of data-driven marketing campaigns.”
Phillip’s right. We’re really excited about this. The prebuilt, out-of-the-box email and data integration between our services let our joint customers take advantage of SparkPost’s strengths—like our email performance and rich analytics—and Iterable’s flexibility and ease of use to make a data-driven, growth marketing strategy reality. To put it another way: this combination makes it easy for email marketers to hit the ground running and be successful with growth marketing. Quickly.
Some other partnership advantages we are proud to be delivering to our customers include:
- Less drain on development
- Powerful multi-channel tools
- The ability to rapidly improve customer engagement
- Increased efficiency of data-driven marketing campaigns
I also want to say that not only is this a powerful combined toolset, but it just might be a lot fun to use! I personally was really impressed when I saw the way our tools worked together to use Iterable to define triggered emails as part of a growth campaign, for example.
By the way, SparkPost and Iterable recently shared some advice for turbo-charging growth marketing in a recent webinar together—it’s definitely worth checking out. And if you’d like to learn more about the partnership, you can read the entire press release here.
Announcing an Exciting New Partnership with Boomtrain
Publishers and retailers have a big challenge ahead of them. Users demand individual attention through 1:1 personalized user experiences in an increasingly noisy, crowded digital space. Scaling effective marketing efforts, converting traffic, and driving consistent engagement and loyalty isn’t easy.
That’s why SparkPost and Boomtrain have teamed up to offer those users a best-of-breed experience by delivering 1:1 personalized emails. Boomtrain’s machine intelligence supercharges efforts to connect with the right customers, at the right time, using the content most likely to engage each individual.
SparkPost’s industry leading email platform automates the assembly and delivery of individually tailored messages designed to arrive in the recipient’s inbox at optimal engagement periods. Reaching the inbox 98% of the time ensures that personalized messages will be delivered on-time and efficiently at scale.
This integration also provides users a seamless experience to surface scalable recommendations and insights on an individual level. By coupling SparkPost with Boomtrain, the ability to reach each user across channels such as email, on-site, in-app, SMS, and push has never been easier.
According to Neej Gore, SVP of Business Operations at Boomtrain, “SparkPost’s leading infrastructure, combined with Boomtrain’s AI-powered marketing automation, delivers the new standard for marketers. Inevitably, consumers benefit through more timely conversations tailored to their individual preferences.”
Features that SparkPost users can harness through the integration:
- Auto-event generation based on visitors viewing a specific URL
- Dynamic 1:1 personalized messaging using smart tags
- Robust drag-and-drop editor for fully responsive email templates with native support for dynamic content tags
- Dynamic content for on-site engagement
In addition, Boomtrain customers typically see the following results:
- 2.4x increase in onsite recirculation and email engagement
- 2.8x increase in return frequency and onsite page views
- 4.0x increase in content engagement
You’re probably familiar with the saying, “it takes a village to raise a child.” Likewise, it takes key partners to service the multilayered needs of today’s sophisticated marketer. Email-at-scale is complex and it can be expensive when you don’t have the right tools. More importantly, it can be disappointing when that email doesn’t arrive to the inbox. To ensure our customers have maximum visibility into how their emails are performing, we’re announcing a partnership and integration with 250ok to improve access to deliverability tools and rendering technology.
Deliverability tools are a special class of tool that help companies measure their deliverability to the inbox. These tools ensure that emails landing in the inbox render consistently across devices and they protect a brand’s reputation and measure engagement through the analysis and synthesis of multiple data sources both public and private. We’re excited to work with 250ok; they have built a best-of-breed platform that addresses the concerns of today’s data-driven marketers.
Customers using SparkPost Elite will now have access to 250ok tools, services, and reporting. From forensic and aggregate DMARC reporting to the 250ok spamtrap network, SparkPost Elite customers can now use the world’s most powerful sending technology with the market’s premiere deliverability tools provider to maximize their inbox placement and understand engagement trends. Additionally, we think they’re a pretty cool set of folks to work with, and we share a lot of the same characteristics. We’re all obsessed with good UI/UX, have a mutual respect for awesome-APIs, work at a rapid clip and care deeply for our customers’ success.
According to Tim Moore, 250ok VP of Customer Solutions, “By combining 250ok’s analytics and reputation offering with SparkPost Elite’s platform and services, customers will have a new layer of contextual and actionable visibility allowing them to unleash the full potential of the email channel.”
We’re sure that our customers will be as excited as we are to have this amazing set of tools at their disposal. If you’re using SparkPost Elite and want to know more about 250ok, reach out to your Technical Account Manager. Or, just give me, and my colleagues at 250ok, a shout. We’ll make sure you have what you need to be successful.
For more details, check out the full press release.