Feedback Loops: Why They Matter & How To Use Them

Guest author Paul Midgen talks through the importance of email feedback loops and a new module that 250ok offers to get the most out of them.

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Email Permissions and Positive Engagement

To me, the more important principal is positive engagement: if you’re communicating an offer or information that’s relevant to that customer, then permission is implicit

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Permissions and the Road to Improved Deliverability – Let’s Rethink This

I participated in a lively exchange online with some email industry colleagues recently around the topic of improving deliverability through permission-based lists versus data management techniques, such ...

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