Weekly Email Marketing News Digest

With the Thanksgiving holiday coming up next week, we’re sure some people have been too busy trying to clear their work load to keep track of the latest in email news. As such, we at Message Systems thought it would be a great idea to round up some of the hottest topics in email marketing this week for your leisure reading. So without further ado, here’s what people have been talking about:

What you can learn from 1.159bn B2B subject lines

Adestra recently released results of a study where they found that people were more likely to sit up and take notice when money words like “$” & “£” (a 96% click through rate!) are in the subject lines of B2B emails. In case, you’re wondering, the word “revenue” drives click through as well. Somehow, we’re not surprised…

The Rise Of 0-to-1 Email Communications

Here’s an interesting read about how 1-to-1 communications via email, have evolved and changed through the rise of machine automation to become 0-to-1. Here’s a golden line from the article: “When targeting, relevance and scale all matter, machines win.” Do you agree? I guess that’s one point to the bots and none for us humans…

Think all your marketing automation problems are solved with the right technology? Think again

Marketing automation is a key buzz word among email marketers and here are 5 ways how not to do it right. The key to focus on in all of this is lead nurturing and not just indiscriminate email blasting.

Data privacy: Not a priority for marketers?

Online and data privacy is definitely on everyone’s mind this week with the ongoing Petraeus controversy.  A study by Edelman shows a huge disconnect between the importance placed on privacy by marketers and individuals.

10 Ways To Improve Your 2013 Email Program

Here’s a comprehensive list of a number of ways to start improving your email marketing campaigns. Do you agree with these recommendations or do you have some of your own?

And that’s it for this week’s email news round up. Stay tuned for more of the same good stuff in the weeks ahead!

Need more tips on improving your email program? Check our Email Best Practices 101 eBook!

Email Best Practices eBook