We may have celebrated our best email marketing blog posts in 2013 in January, but we’re not done with 2013 yet! That’s right, the fun’s not over. This week, we’re releasing the Top 10 Email Marketing Best Practices eReads in 2013 as indicated by our readers!

Well perhaps “email marketing” is a bit of a misnomer – after all, the list includes mobile marketing as well – serving as a clarion call and reminder that a comprehensive digital messaging strategy includes both email and mobile marketing.

But enough prattle, let’s move on to what everyone’s really here for! Without further ado, here are the top email mobile marketing downloads in 2013:

10. Transactional Messaging Best Practices eBook

Want some great examples of brands who are getting transactional emails right and effectively up-selling and cross-selling their products? This is the eBook for you. Find out how brands like eBay, Zappos and  Redbox are killing it on transactional emails!

9. How DMARC is Saving Email eBook

We saw DKIM authentication making several appearances on our list of Top 10 Best Email Marketing Blog Posts last month – little wonder that our eBook on DMARC is ranking in the 9th position! Here’s everything you ever needed to know about DMARC… and more.

8. 10 Steps to Mobile Messaging guide

And here’s our first mobile related entry on the list! When email went mobile messaging went supernova – there’s no excuse for the lack of a mobile marketing strategy, so here are 10 steps to get you started on mobile marketing.

7. The Six Secrets of Successful Senders guide

Pssstt… here’s something that isn’t a secret. Our Six Secrets of Successful Senders guide is free for download. Seriously, what are you waiting for? Get it now!

6. The High Cost of Free Messaging Software

Yea I know, the word “free” stops me in my tracks too. But unlike our eReads, not everything for free is a good deal. Yep, you heard it first from us… here’s why free open-source messaging software, may sometimes end up costing your enterprise a whole lot more.

… And that’s it for the top email mobile marketing eReads ranked from the 10th to 6th position in 2013! Up next week, your fave five email mobile marketing eReads!

Last Wednesday was an exciting time for the world of email marketing – The Relevancy Group officially released results of a survey of more than 400 email marketing professionals on the effectiveness of email marketing solutions they deploy.

We’ve been waiting with bated breath for this event. The statistics that were revealed are key to understanding how companies could leverage their email marketing campaigns for greater deliverability and effectiveness.

And it all boiled down to a single technological decision. Outsourced or on-premise? Which provided the most value to these seasoned, hardened, battle weary marketing pros?

But wait, let’s rewind for a bit, not everyone is a tech junkie here.

I’m sure everyone is pretty familiar with outsourced email marketing solutions, but what does on-premise mean?

To steal a quote from everyone’s favourite site, Wikipedia:

On-premises software (often abbreviated as on-prem software, and also called “on-premise” software) is installed and run on computers on the premises (in the building) of the person or organisation using the software, rather than at a remote facility, such as at a server farm or cloud somewhere on the internet.”

On-premise solutions are especially useful to companies that require great control and security over the data they possess. There are pros and cons to both on-premise and outsourced email marketing technologies, but let’s just look at cold hard statistics to settle the debate. Does outsourced or on-premise provide more value and ROI to email marketing campaigns?

The answer lies in these three email marketing metrics below:

1. Lifetime Customer Value


With lifetime customer value, marketers are essentially tacking a monetary value to, and gauging the worth of acquiring each customer.  The Relevancy Group’s research showed that use of on-premise solutions allowed companies to gain a median lifetime value of $1500 more from each customer.

2. Corporate Revenue Contribution


The bottom line of all email marketing campaigns is after all… the bottom line. On-premise email marketing technology drives a higher median contribution to corporate revenue than outsourced at 8.3% versus 7.7%.

3. Average Monthly Revenue and Deliverability


This is perhaps the most significant finding of the survey:

On average, on-premise marketers drive 30% more monthly revenue than marketers relying on out-sourced solutions.

That’s about $100 more in revenue on-premise marketers are gaining monthly.  In terms of deliverability, on-premise email marketing technologies performed 17% better across a range of metrics such as:

  • Delivery rate
  • Open rate
  • Click rate
  • Conversion rate
  • Average Order Value

Another key point to note is that on-premise email marketers were able to derive more value from their email marketing campaigns, even if they had a smaller database.

What do you think of the findings? Will it affect your decision to use either  outsourced or on-premise email marketing technologies? We’d love to hear your thoughts.