How to Measure Delivery of Email Notifications

Learn the three key delivery metrics to measure the overall effectiveness of your emails for driving user engagement with your app.

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How Growth Marketing Can Improve Your Email Metrics

The growth marketing experts at Iterable highlight key benchmarks for user engagement in email marketing—and why they are fundamental to accelerating business growth.

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Introducing SparkPost FEELs: Our New Feedback Empathy and Emoji Loops

Our new SparkPost FEELs metrics use machine learning and artificial intelligence to analyze how your email recipients feel about your mailings.

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The Path To The Consumer Is Getting Increasingly Complex

The increasing emphasis on both cross-channel and multi-channel marketing strategies highlight the increasing complexity of getting into the consumers inbox.

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