Bridging the Gap: Aligning Product and Marketing Teams for Growth

We offer insight on how to get your product management and marketing teams to work in synchrony to achieve exponential growth.

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Email Templates: Separating Marketing from Development

Sr. Messaging Engineer, Jeff Goldstein, shares why our customers should move from internal email generation systems and leverage SparkPost's templating systems.

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Delivering Growth Marketing with Iterable

Announcing an exciting partnership with Iterable, providing users with the ability to improve customer engagement through faster iterations of data-driven marketing campaigns.

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17 Reasons You're an Email Marketing Rookie

Our Letterman-style list of the top mistakes that an email marketing rookie can make. How does your email strategy stack up?

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The Marketer’s Journey

Mirroring the “customer journey,” marketing professionals are on a journey of their own and adapting to new technology and business models. Jay Henderson, general manager of IBM’s Marketing Cloud, ...

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Perishable Moments: Here Today, Gone Tomorrow!

In the spirit of the title, and because I'm at the Marketing Sherpa Email Summit in rainy Las Vegas, this will be a short post.

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Insights From The DM News Marketing & Technical Innovation Summit

Last week I had the pleasure of attending the DM News Marketing & Tech Innovation summit in frigid New York City. Discussions ranged from content marketing, to email and personalization, to organizational ...

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Email Marketing 2015 – A New Hope

Fans of Star Wars will know the reference ‘A New Hope’, it’s the subtitle to the first, ground-breaking film Lucas released in 1977. It’s now 38 years later—fans and nerds alike are pacing in ...

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Thoughts and impressions from the OMMA Global Show

Some quick thoughts and impressions from the OMMA Global Show from last week in San Francisco….

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