The Marketer’s Journey

The Marketer’s Journey

Mirroring the “customer journey,” marketing professionals are on a journey of their own and adapting to new technology and business models. Jay Henderson, general manager of IBM’s Marketing Cloud, ...

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Email Marketing 2015 – A New Hope

Email Marketing 2015 – A New Hope

Fans of Star Wars will know the reference ‘A New Hope’, it’s the subtitle to the first, ground-breaking film Lucas released in 1977. It’s now 38 years later—fans and nerds alike are pacing in ...

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