Are They Listening? Tips on Email Segmentation Via Webhooks

We typically think of segmentation as a function of marketing. Marketers are the ones worried that one email’s content is relevant to a 25 year old woman in San Francisco while another is more appropriate ...

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This Week - Boring, Stale and Mistaken

In this week’s transactional email news we’ve got a lot of helpful information on best practices, the pitfalls of using transactional email for promotional purposes, and some ideas on how to solve ...

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