The Major Disconnect Between Email Marketers and ISPs

The Major Disconnect Between Email Marketers and ISPs is around how engagement is measured. ISPs are concerned with more than just opens and clicks.

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Yahoo’s Bold Move – Changing DMARC policy from “Report” to “Reject”

Earlier this month, Yahoo took the bold step of changing their DMARC policy from report mode (p=none) to reject (p=reject). Kate Nowrouzi, our director of product policy weighs in on the changes.

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Why DMARC Is Important for Email Conversions

In this edition of email marketing news, we're looking at the issues of conversions and ROI when it comes to email and social. Email emerges as a clear winner,which brings us to the issue of data security ...

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Best Email Marketing Blog Posts in 2013: Top 10 Countdown Part 1

We're looking back on 2013 with a list of the most popular email marketing blog posts – as indicated by none other than our readers! That's right, we’re going to celebrate an eventful year in the email ...

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Adaptive Delivery® - What Makes Us Different

Adaptive Delivery is a module within the Momentum platform that automatically optimizes message delivery settings to reduce bounces and blocks while ensuring fastest speeds and highest throughput.

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Is Your MTA Exacerbating Delivery Problems?

Message Systems; Adaptive Delivery solves the ongoing deliverability management issues faced by ESPs using MTAs today.

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A Day In The Life Of An Email Postmaster

Today we’re looking at the daily life of a postmaster. No, not the ones in post offices (snail mail anyone?), but an email postmaster for major brands like Macy’s and the American Cancer Society. What ...

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Message Queuing & Segregation: Lessons from the Airline Industry

Many email marketers are unaware of the importance of message queuing to the successful delivery of their email. As a component of their messaging infrastructure, queuing is something that marketers typically ...

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