Interact 2013 Video Highlights - Sun, Sand, Craft Brews, Macaroons & Email!

One of the big moments of the Interact conference from the past three years is the event highlight video we show at the closing session on the last day. It’s just a quick recap of the event through two-minutes ...

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The Open Rate Paradox: Why Higher Open Rates Equal Lower Revenue

If you’ve read The Open Rate Paradox as championed by Dela Quist and Alchemy Worx, you’ll be familiar with the rallying cry of sending more relevant email. Most email experts get up in arms about the ...

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6 Critical Issues Keeping Email Marketers Up At Night

No conference on digital messaging would be complete without a discussion on deliverability – especially in high volume seasons. Taking to the stage at Interact 2013 to address this specific subject ...

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The Interact 2013 Internet Service Providers Panel

To call the ISP Panel at Interact 2013 a high point of the conference would be a bit of an understatement. Highly anticipated by the 120 or so email professionals assembled, it was the most well-attended ...

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Defended by DMARC – Email Authentication for Online Brand Protection

DMARC is an important part of the email ecosystem, and many global email providers and top senders of email have adopted DMARC.. It protects 60% of global mail boxes or 1.9 billion mailboxes and 80% of ...

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The Four Forces Shaping Digital Messaging

While over a hundred attendees were fortunate enough to attend Interact 2013 in San Diego a couple of weeks ago, many were not able to go. So for those of you who missed that “episode”, we present ...

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Delivering The Right Message At The Right Time To The Right People – The Agora Story

Message Systems provided Agora Publishing with the ability to segment and customize emails helping them to maintain a strong relationship with subscribers.

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In The History of Email Spam, Every Action Causes A Reaction

“Spam is a theft of resources”. And with that, Autumn Tyr-Salvia from Marketo took us all the way back to the 70s with her talk on the history of email spam at Interact 2013.

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Big Data Is All About Manageability

Dan Bolland from Barclays advocates for a step-by-step approach to how a company might do big data.

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