Interact 2012 starts off on the first day with one big session, one introductory session, and one fun session. First with the big: In conjunction with Interact 2012, the Online Trust Alliance is offering a full-day intensive course in email authentication and the emerging DMARC standard. OTA executive director, founder & president Craig Spiezle has assembled a group of industry luminaries to lead participants through the training, which will include case studies, use cases and best practices for implementing, managing and optimizing email and domain authentication.

The course will cover technical details regarding SPF and DKIM deployment, including outbound and inbound authentication. In addition, the updated curriculum includes Domain-based Message Authentication, Reporting & Conformance (DMARC), which is already in production at thousands of interactive marketers and brands worldwide. Building on the deployment of SPF and DKIM, DMARC provides significant telemetry and data aiding in brand protection and forensics reporting.

Later in the afternoon, our director of sales engineering Mike Hillyer conducts a two-hour introductory course that we’re unofficially calling Message Systems 101. Message Systems offers a wide range of solutions that can help enterprises solve real-world business challenges. But where do you start? This course was designed with the newest members of the Message Systems Community in mind. Whether you’re primarily responsible for the install and deployment of the Message Systems Customer Conversation Hub for your business, or you’re tasked with developing a strategy that ensures every customer touchpoint is a branding and relationship-building opportunity, this course will help you get the most value out of your time at Interact 2012.

In the evening, we’re repairing to the Lagoon Pool for our Welcome Reception. This is where it all began last year, getting MS Interact 2011 off to an energetic and friendly start over some top-shelf Mexican food and cold drinks. I’m told this year’s menu will take things in a different direction, so we’ll just have to see what our hosts have in store for us.

We were excited to announce back in April that registration had opened for Interact 2012: Engage! – the Second Annual Message Systems User Conference. Once again, we’ll be convening at the Paradise Point Resort & Spa in San Diego, California, for four days of learning, socializing and fun.

We chose this year’s theme, Engage!, because customer engagement is the essence of what we do here at Message Systems. Our clients depend on our messaging software to help them reach out to and engage with customers in innovative ways. This year’s event will afford many opportunities for attendees to learn about engagement strategies to connect with customers more effectively than ever before.

Interact 2012 will feature three tracks and 30+ sessions covering business strategy and practices, best uses of solutions, training and technology deep dives. Just for starters, attendees can:

  • Learn how to bring technology and strategy together and ensure every customer touchpoint is a branding and relationship-building opportunity.
  • Meet with industry leaders to see how customer engagement is made possible with email, SMS text and other digital messaging channels.
  • Gain valuable instruction in the Momentum engine and other Message Systems products to coordinate contextually relevant engagement for greater customer satisfaction.

As anyone who attended last year’s event can tell you, Interact isn’t just about technology and learning, it’s a great time too. We’ll have two nights out on the town in San Diego, one in the Gaslamp Quarter, another in Old Town. Plus, Paradise Point offers all kinds of water activities, various sports facilities and recreational activities, several pools, spa amenities and lots of private beaches for strolling or sunning.

Please join us for Interact 2012: Engage! You can register now for the event for only $500, a savings of one-third off the regular registration fee of $750. We’re looking forward to seeing you in San Diego in August!