Is Your Email Marketing Ready for Big Data?

Ready or not, the rise of big data means big changes for email marketers.

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It’s Time for DMARC and Email Authentication

Adopting email authentication standards like DMARC and STARTTLS are key to improving digital messaging security posture. Here’s why.

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Best Practices in Real-World Onboarding

At SparkPost’s annual user conference, a panel of customers discussed their experiences with onboarding in the enterprise context. These professionals shared their advice about how to hit the ground ...

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The Marketer’s Journey

Mirroring the “customer journey,” marketing professionals are on a journey of their own and adapting to new technology and business models. Jay Henderson, general manager of IBM’s Marketing Cloud, ...

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Global Data Privacy Insight from 4 International Email Experts

Read what four experts on international email marketing and data privacy had to say about global regulations at SparkPost’s Insight 2015 user conference.

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Getting to a Segment of One (Data-Driven Marketing Series, Part 1)

A panel of savvy email marketers from Etsy, Zillow and CareerBuilder discuss how they use big data, transactional and triggered email, and SparkPost to reimagine how data-driven marketing email drives ...

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Power Up: SparkPost Features Boot Camp

The hands-on boot camps led by experts who know how to make the most of SparkPost are a highlight of our annual Insight user conference. Power up with the session notes and presentations here!

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#SendLikeABoss — The Best of Insight 2015

Insight is the premier conference for email marketers and technologists. It’s always jam-packed with great content. Here are a few of the highlights from Insight 2015.

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