A Day in the Life of an Email

Did you know that your inbox's day probably starts and ends with SparkPost? A Day In The Life of an Email explores the role email plays in daily activities.

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Anatomy of an Email [Infographic]

This infographic explains the vital elements that give your emails structure and that make it easy for recipients to engage with your messages.

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Commercial Emails vs. Transactional Emails [Infographic]

This infographic highlights the key differences between commercial and transactional emails, gives examples of each, and provides best practices for optimal inbox placement.

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Best Email Marketing Blog Posts in 2013: Top 10 Countdown Part 1

We're looking back on 2013 with a list of the most popular email marketing blog posts – as indicated by none other than our readers! That's right, we’re going to celebrate an eventful year in the email ...

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The Value of the Welcome Email

We're looking at ways to increase an email's open rate! From welcome emails, to subject lines & design elements, here are tips for better performing emails.

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A Look At The Email Inbox

This week, it's all about the email inbox, from email metrics, to email deliverability and how to get into the inbox, to Google's new tabbed inbox.

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Infographic: How To Explain DKIM To Your Grandmother

So you're at dinner with Grandma enjoying some homemade apple pie when she pops the question. No, not when are you getting married, or when you are having kids, or when you are having grandkids, but what ...

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Email Wins Hands Down

Numerous studies have cited the important role email plays in driving conversions, and Monetate’s Ecommerce report is the latest piece in the trail of evidence.

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The Do's & Don'ts of Email Segmentation - Making Email Lists Work For You

On this week’s edition of the email marketing news digest we’re looking at what the experts have to say on the do’s and don’t of email segmentation.

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