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How can Webhooks be easier, and searching event data (AKA Message Events) maybe even greater? We’ll try to answer in this post and open source some code along the way.
Shouting “Show me the data!” will earn you funny looks from most people, but not from us here at SparkPost. We are all about the data, both internally as we decide what to build, and externally when we’re delivering event data to you via Webhooks or Message Events.
Tom Cruise may actually want to see the money, but for our customers, data is king. Many of them make heavy use of our Webhooks (push model) to receive batches of event data via HTTP POST. Others prefer to use our Message Events endpoint, which is a pull model – you’re querying the same events, although data retention is limited to 10 days, as of this writing.
Now I don’t know about you, but whenever I hear that something is limited, the first thing I want to do is find a way around that limitation. The second thing is to show other people how I did it. In this post, I’m going to show you how to bypass our Message Events data retention limit by rolling your own low-cost queryable event database.
Building Blocks of a Service
The vision here is to ingest batches of event data, delivered by SparkPost’s Webhooks, and then be able to query that data, ideally for free. At least for cheap. Luckily, there are published best practices for doing the first part. One way to keep costs down (at least initially) is to use the AWS free tier, which is the way we’ll go in this post.
First, I’ll walk through the services I ended up using, and then briefly discuss what else I tried along the way, and why that didn’t make the cut. Almost everything in this system is defined and deployed using CloudFormation, along with pieces from the AWS Serverless Application Model (SAM). Under the hood, this uses API Gateway as an HTTP listener, and Node.js Lambda functions to “do stuff” when requests are received or in response to other interesting events. More on that later.
According to the best practices linked above, we need to return 200 OK ASAP, before doing any processing of the request body, where the event data is. So we’ll run a Lambda to extract the event data and batch id from the HTTP request and save it to S3. At this point, we’re capturing the data but can’t-do a whole lot with it just yet.
Databases and Event Data
There are all sorts of options out there when it comes to databases. I chose RDS PostgreSQL since it’s a (somewhat) managed service that’s eligible for the AWS free tier. Also, I’m already familiar with it, and had some automatic partitioning code lying around that would be better as open source.
Now seems like a good time to talk about what didn’t make the cut, especially since there were so many interesting options to choose from. The first database-y thing I considered was Athena, which would let us query directly against S3. Right out of the gate, unfortunately, there’s a snag: Athena isn’t eligible for the free tier, it’s priced based on the amount of data scanned by each query. We get a raw JSON feed from the Webhook, so optimizing the storage of that data to be cost-effective to the query would be its own project.
Another database I didn’t use is Dynamo, which would have been super convenient since AWS SAM bakes in support for it. Event data in combination with the types of queries the system needed to support isn’t a great fit for Dynamo though since it doesn’t allow the number of secondary indexes we’d need in order to efficiently support the wide range of queries that Message Events provides. Dynamo would definitely have been the low-stress option. Using RDS meant I had to poke around a bit more in AWS networking land than I had planned to.
Connecting the Data Dots
Our event data is stored in S3, and we’ve chosen a database. Triggers aren’t just for databases, thankfully, and S3 lets you configure Lambda functions to run for various types of events. We’ll fire our next Lambda when a file is created in the bucket that our Webhook listener writes to. It’ll read the batch of event data, and load it into our database, which closes the loop. We’re now asynchronously loading event data sent via Webhook into our database.
The only missing piece now is a way to search for specific types of events. We can implement this using AWS SAM as well, which gives us some nice shortcuts. This last Lambda is essentially a translator between query parameters and SQL. There are quite a few options for query builders in Node, and I picked Squel.js, which was a good balance between simplicity, dependencies, and features.
This system now achieves what it set out to – we’re storing event data provided via Webhook, following best practices, and can query the data using a familiar interface. And if you need to, it’s straightforward to customize by updating the query_events Lambda to add new ways to pull out the data you need, and indexes can be added to the database to make those custom queries faster.
Why Tho, and What Next?
SparkPost sends a lot of data along with our events. For example, transmission metadata lets our customers include things like their own internal user id with each email. Event data such as opens and clicks will now include that user id, making it easier to tie things together.
Because every customer uses features like metadata differently, it’s nigh impossible for us to give everyone exactly the type of search options they’d like. Running your own event database means you’re free to implement custom search parameters. Many of our larger customers already have systems like this, whether it’s a third party tool or something they built themselves. This project aims to lower the barriers to entry, so anyone with a moderate level of familiarity with AWS and the command line can operate their own event database more easily.
There are a few things I’d like to do next, for example, setting up authentication on the various endpoints, since as things are now, they’re open to the public. I discuss a solution to this in the repo, since exposing your customer’s email addresses to the public is a no-no.
I’d also like to perform some volume testing on this system. The free tier RDS database in this setup has 20GB of storage, I’m curious to see how quickly that would fill up. It would also be nice to complete the CloudFormation conversion. Currently, the database is managed separately from the CF stack, and creating the required tables and stored procedures requires punching a hole through the firewall, er, security group. It would be nice to standardize and automate that step as well, instead of requiring mouse clicks in the AWS console.
– Dave Gray, Principal Software Engineer
This past week, SparkPost released its long-anticipated enhancement to our API: individual recipient-level Message Events. While it has been possible to get individual recipient-level data via webhooks since we launched back in April, this feature provides users with an additional mechanism to get message events data. This new API endpoint provides our customers a way to pull data – on demand – for use in internal reporting, triggering message generation, or other programmatic processing of event data.
* You can get all events or specific events, such as bounces, deliveries, or clicks
* You can filter the data by date range, subject line, campaign, or just about any other field
* Message events data is available for 10 days. Of course, rolled up data is available via our metrics endpoints or the UI reports for much longer.
So what kinds of can you do with the message events?
For transactional messages:
Let’s look at a customer service example. A customer calls your support line because they didn’t receive an important notification, such as an alert or a receipt or a password reset. You can build a simple UI that allows your customer service rep to search for an individual recipient to determine if he received the message. The API call would look something like this:
curl -XGET -H ‘Authorization: <API_KEY_HERE>’ https://email@example.com
If the recipient received the message — and maybe even opened it, the customer service rep can provide a time/date to help them find it. Inboxes are pretty full these days — it’s easy to lose messages.
For marketing messages:
Use the data to build a customer profile database — who’s engaged (opened / clicked within 90 days), who isn’t, and use that to drive additional messaging. You could further break it down by campaign — are certain users more responsive to certain campaigns than others? This is the foundation for segmentation analysis.
Here’s a sample call to get opened or clicked within a specific day in the Central Time Zone (because, why not?)
curl -XGET -H ‘Authorization: <your key>‘ https://api.sparkpost.com/api/v1/message-events?events=open,click&from=2015-09-02T00:00&to=2015-09-02T23:59&timezone=America/Chicago.
Take it even further and tie it to existing data you already have about the recipient, such as purchase history or website data, for a richer profile.
How will you use message events? Tell us in the comments.
-By Irina Doliov, Cloud Queen
Follow on Twitter: @idoliovSparkPost © 2017 All Rights Reserved