It’s no surprise that LinkedIn has become the go-to social network for professionals over the last several years growing from 60 million members in late 2009 to 277 million members today. Whether you are looking to build out your professional identity, engage with your professional network or search for potential job opportunities, chances are you have logged into LinkedIn recently.
As LinkedIn continues to grow and mature, so do its offerings. Over the past year, LinkedIn has transformed itself into a professional publishing platform with features including LinkedIn Pulse, an aggregation of top news and features specifically tailored to each user, and the LinkedIn Influencer program, which invites top voices in the professional world to reach other professionals through exclusive bylines.
In order to raise user awareness of its increased offerings and keep users up-to-date around content that will be of interest to them, LinkedIn relies on email as a preferred form of communication. And that’s where Message Systems comes in.
Since 2009, LinkedIn has relied on Message Systems’ Momentum Platform to provide unsurpassed sending speeds and high volume capabilities, reliability and leading deliverability rates. Additionally, Message Systems has worked closely with LinkedIn’s postmaster, Franck Martin, to help the company adopt DMARC, the email authentication standard that makes email more secure by protecting users against phishing attacks.
In fact, Franck and the LinkedIn email team were recognized at the Message Systems user conference back in October 2013 with a Customer Excellence Award. LinkedIn was singled out as the customer whose innovative use of the Message Systems solution set the highest example for delivering measurable benefits to its own organization and the wider Message Systems user community. Specifically, LinkedIn was lauded for its leading role in creating and sharing Lua-based scripted policies for the implementation of DMARC-compliant messaging processes.
Accepting the award, Franck said “I encourage conference attendees to build on the work of my team at LinkedIn to spread the adoption of DMARC, and help create a more secure online messaging environment for everyone.”
The Message Systems team looks forward to continuing our professional relationship with LinkedIn as it continues to grow.
Learn more about DMARC, the email authentication standard that makes email more secure by protecting users against phishing attacks in the Don’t Deprioritize DMARC webinar!
Just over a year ago a group of the Internet’s biggest companies announced the Domain-based Message Authentication, Reporting and Conformance (DMARC) working group, an industry-based approach to combatting spam, phishing and other forms of messaging abuse. And on the one-year anniversary last week, DMARC.org announced a rather remarkable accomplishment: the DMARC standard now protects almost two-thirds of the world’s 3.3 billion consumer mailboxes worldwide. The DMARC announcement also noted that the new standard was responsible for blocking 325 million unauthenticated messages in November and December 2012 alone.
Here at Message Systems, we’ve always made it a point to place email security and marketing best practices at the center of all that we do. It’s why we were one of the first email technology providers to throw our support behind DMARC, and why we continue working to help Message Systems customers get up to speed with authentication best practices in general and DMARC specifically. There are lots of great information resources for getting up to speed on implementing DMARC. Here’s a few from the Message Systems community:
Our partner, ReturnPath has created a 101 Guide on creating a DKIM record, Protecting Your Brand From Phishing: How to Create a DKIM Record. Here is a summary of the steps to be taken:
- Inventory all of your sending domains.
- Install and configure DKIM on your email server.
- Create a public and private key pair.
- Publish your public key.
- Store your private key.
- Configure your email server
As part of that same series, ReturnPath also has a guide to SPF email authentication, Protecting Your Brand From Phishing: How to create your SPF record. Here are the 4 steps you have to take:
- Determine the domains that your email campaigns are sent from
- Gather the IP addresses that are used to send the emails
- Create your SPF record
- Publish your SPF to DNS
These steps are covered in a lot more detail in the entries above, so we’d recommend hopping over to check those entries out.
Additionally, Franck Martin, Postmaster at LinkedIn and a long-time friend of Message Systems, has developed a set of scripts for implementing DMARC on the Momentum platform. He’s made these scripts available online at GitHub. They provide an elegant solution for filtering incoming emails and rejecting those that fail DMARC. Franck has also developed other tools and scripts for managing and monitoring a Message Systems Momentum cluster.
Thanks Franck for these great resources!
If you’d like to find out more about DMARC, download the How DMARC Is Saving Email eBook!