Feedback Loops: Why They Matter & How To Use Them

Guest author Paul Midgen talks through the importance of email feedback loops and a new module that 250ok offers to get the most out of them.

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What are Feedback Loops?

Feedback loops can affect your sender reputation and impact your entire email program. Find out how and how you can stay ahead of the curve.

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New Feedback Loops

Two new feedback loops help senders actively manage their subscriber experience and adjust targeting to reduce user complaints.

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All You Need To Know About Gmail’s Feedback Loop Offering

Back in February, Gmail announced their Feedback Loop (FBL) pilot offering to ESPs and bulk senders to help them with identifying bad actors and spammers on their network. Here's a rundown of what you ...

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Adaptive Delivery® - What Makes Us Different

Adaptive Delivery is a module within the Momentum platform that automatically optimizes message delivery settings to reduce bounces and blocks while ensuring fastest speeds and highest throughput.

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