Mobile technology: As Ned Stark learned, no leader is safe

We sent our mobile marketing expert and Product Marketing Director, Jose Santa Ana out to the Mobile World Congress in Barcelona where he had a blast... and came home with a multi-part series on what's ...

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Marketing Automation, SMBs, Smartphones and Deliverability

Last week’s biggest tech news was arguably from Facebook. Days before Tuesday’s announcement, the industry was buzzing with anticipation. Was Facebook going to launch a phone or a redesigned interface ...

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Interact Highlights: David Kirkpatrick from Techonomy

One of the highlights of last year’s conference was the keynote presentation by Techonomy’s David Kirkpatrick.

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Preference Management in the Smartphone Age

These issues of preference management have morphed and expanded over time as social media, smartphones and proliferating message channel choices have created so many more opportunities for businesses to ...

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Amazon Sees the Light on Multi-Channel

It’s great to see Amazon finally coming around and seeing the light on multi-channel, though it very much appears that SNS is more of a bolt-on to the existing email service than a fully integrated messaging ...

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Thoughts and impressions from the OMMA Global Show

Some quick thoughts and impressions from the OMMA Global Show from last week in San Francisco….

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Message Convergence Nomenclature

In the course of developing their recent white paper, "Preparing for Message Convergence," Dave Lewis and David Daniels adopted several terms to identify or describe certain new communications trends or ...

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