One of the main topics for discussion at last week’s OTA Forum in Washington D.C. was the rash of security breaches targeting ESPs over the past year. We heard a lot from concerned brands and service providers about the nature of the threats, and the measures they can take to representatives of government on breach reporting and other regulatory remedies. I’m sure this will be a major topic of discussion at MAAWG this week in Paris as well. (more…)

My friend Ken Magill has been right to call out some of the over-the-top (arguably stupid) assertions made around the Epsilon breach. But there’s another category of statements that offend my sensibilities – those that take this unfortunate incident and an issue core to the well-being of our industry — customer trust — and twist them to their competitive advantage. Or try to, anyway. (more…)