5 Tips For Writing Email Notification Subject Lines That Stand Out

Check out our five tips on how to write effective subject lines that will help drive user activity and engagement with your app.

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Announcing The 2017 Sparky Award Winners

Announcing the 2017 Sparky Award Winners for best email subject line, best transactional email and best use of the SparkPost API.

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The Open Rate Paradox: Why Higher Open Rates Equal Lower Revenue

If you’ve read The Open Rate Paradox as championed by Dela Quist and Alchemy Worx, you’ll be familiar with the rallying cry of sending more relevant email. Most email experts get up in arms about the ...

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I Wish Real Life Was More Like Email

Are you plagued by the paper version of SPAM like I am? Don't you wish you could hit the "JUNK" button on that stuff as easily as you can with your email?

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No Call-To-Action? You're Wasting Those Sure Fire Subject Lines

Not having a call-to-action in emails negate the effect of scheduled hours and enticing subject lines.

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Tips on Optimizing for Mobile - Responsive Design & Subject Lines

We are taking a look at the relationship between mobile optimization and responsive design this week with the key challenge being the smaller screen size.

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This Week - Boring, Stale and Mistaken

In this week’s transactional email news we’ve got a lot of helpful information on best practices, the pitfalls of using transactional email for promotional purposes, and some ideas on how to solve ...

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Video Email Marketing, Text Spam, Email Stats & ROI

Facebook is the conversation centerpiece this week as the social networking platform debuts a new experience on Android - Facebook Home.

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The Biggest DDoS Attack Ever, Subject Lines, Autoresponders, SEO & Social Sharing

DDoS attacks continue to be the center of media spotlight. We’re showcasing more of the controversy around Spamhaus in this week’s edition, together with a mish-mash of actionable email marketing best ...

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